19 Best Tools for Amazon FBA in 2025 (Free & Paid Options)

Did you know that Amazon’s third-party sellers moved over 4.5 billion items in 2023? With such staggering competition, succeeding as an Amazon FBA seller requires more than just determination, it takes the right tools.

From keyword research to inventory management and repricing, the best tools for Amazon FBA can help streamline your workflow, uncover new products, and give you a competitive edge.

In this guide, we’ll share the top tools for Amazon FBA to optimize every aspect of your business, starting with some of our favorite free tools.

Best Free Tools for Amazon FBA Sellers

Starting with Amazon can feel overwhelming, especially when you’re on a tight budget. The good news is that there are amazing free tools for Amazon FBA that can make your seller journey easier by saving you time and money.

Imagine finding a product to sell, calculating profit margins, tracking competitors, and analyzing trends, all without spending a dime. These tools help you do just that!

1. Helium 10 Chrome Extension

Most sellers know Helium 10 for its powerful premium tools, such as Cerebro and Black Box, but they are less familiar with the free tools it offers.

The Helium 10 Chrome Extension is completely free and includes quick access to an FBA calculator, revenue calculator, BSR (Best Seller Rank) tracking, price tracking, and a review analysis tool. It also comes with limited access to its powerful X-ray product research tool.

To use the Helium 10 Chrome Extension, you will need to create a free account with Helium 10. However, in our opinion, the convenience of having so many free tools in one extension is well worth your time.

2. Google Trends

Have you ever wondered if a product is popular year-round or during certain times of the year? With Google Trends, you can easily track search trends to see if a product is seasonal, growing in popularity, or on the decline.

With Google Trends you’ll have access to almost 20 years of search history with the ability to filter data based on country. It also allows you to compare search terms and includes sections for related topics and queries. This can be a great way of discovering new niches or products you aren’t aware of.

Overall, it’s a great way to validate potential products, and it’s 100% free. No account or sign-up is needed.

3. Amazon FBA Calculator Free

With the Amazon FBA Calculator, you can quickly calculate the FBA fees and profit margins of a potential product directly from the product page. Created by the team at AMZ Scout, this free Chrome extension is super easy to use and can help validate potential product ideas.

To use the calculator, all you need to do is:

• Find a product listing on Amazon
• Enter your product, shipping, and CPC costs in the extension
• See a display of the FBA fees and profit margin for the product

A simple, easy-to-use, free tool for Amazon FBA that saves the hassle of going to a third-party website to calculate a product profit margin.

4. Grammarly

Clear communication is key when selling on Amazon, and Grammarly helps you write like a pro. Whether you’re creating product listings, replying to supplier emails, or communicating with your team, Grammarly ensures your writing is mistake-free and engaging.

Grammarly’s free plan offers excellent value, providing automatic spelling and grammar corrections indefinitely. Each day, you also get a few free “samples” from the paid version to enhance sentence structure and word choice.

I’ve personally relied on Grammarly’s free version for years. Once installed, it runs in the background, analyzing your writing automatically. It’s incredibly helpful for emails, note-taking, blog posts, and more.

5. CamelCamelCamel

Although not as popular as it once was, CamelCamelCamel is a tool traditionally used by consumers to track Amazon prices. Shoppers can select their favorite products and have CamelCamelCamel alert them when they go on sale or the price drops a certain amount.

For sellers, this can also be a great tool for Amazon FBA. By selecting your competitor’s products, you can easily keep up with their pricing strategy entirely for free. The way it works is:

• Sign up for a CamelCamelCamel account
• Enter a competitor ASIN to track it
• CamelCamelCamel will show the price history of the product and continue tracking price changes in the future

CamelCamelCamel can also notify you by email when a product’s price reaches a specific value. For instance, if you want to be alerted when a competitor’s product drops to $10.99, you can configure your account to send you an automatic email whenever this happens.

While the data is not as accurate as some paid tools, CamelCamelCamel is an easy, free way to track a competitor’s pricing strategies.

Best Product Research Tools for Amazon FBA

Finding the right product to sell is the first big step in your Amazon FBA journey. The best tools for Amazon FBA make this process faster, easier, and more accurate. These tools help you spot trends, evaluate competition, and choose profitable products.

In this section, we’ll go over three of our favorite tools for product research. But, if you want a more detailed breakdown, check out our article on The 5 Best Tools for Amazon Product Research. It covers each tool in more detail and includes additional options to explore.

1. Keepa

Keepa is a favorite tool for Amazon sellers, whether you’re an arbitrage, wholesale, or private label seller. The reason for its popularity is simple: it provides the most accurate, in-depth product and price history available.

If you’re unfamiliar with Keepa, the software is most well-known for its charts that are displayed on any Amazon product page. Each Keepa chart is fully customizable and can display the product’s historical buy box price, best seller rank, amount of FBM or FBA sellers, and much more.

With Keepa, you can:

• Analyze price history to see if a product stays profitable over time.
• Track sales rank trends to check if a product sells consistently.
• Monitor the Buy Box price to spot dips below profitability.
• Study competition levels to see if they rise during busy seasons.

Besides charts, Keepa also includes comprehensive data for each product, information on product variations, competitors, and price-tracking tools.

If there is one tool we recommend for every Amazon seller, it would be Keepa. It is simply a must-have tool for Amazon FBA.

Keepa Pricing: Keepa costs 19 € / month or around $20/month. The yearly plan is 189€ / year or around $200/year.

2. SellerAmp

SellerAmp is another popular Amazon FBA tool primarily used by wholesale and arbitrage sellers. It streamlines product research by providing detailed data on profitability, FBA fees, and competition for potential products.

The software includes a Chrome app, web app, and mobile app all with similar uses. Besides basic information like product prices, reviews, and dimensions, SellerAmp also includes many additional features:

• Quick Info: This section shows if you are eligible or gated from selling the product, along with estimated sales and max cost
• Profit Calculator: Displays estimated profit, profit margin, ROI, breakeven, and a fee breakdown
• Alerts: Displays important information like whether Amazon is on the listing, if a product has variations, if there are any IP or copyright warnings, and if the product is a private label brand

The mobile app is invaluable for retail arbitrage. You can scan products in-store to access detailed Amazon product information quickly. In just a few minutes, you can calculate profitability, assess sales velocity, and check your eligibility to sell the product.

While not necessary for private label sellers, SellerAmp is highly recommended for both retail/online arbitrage and wholesale sellers.

SellerAmp Free Trial: SellerAmp offers a 14-day free trial for each of their plans

SellerAmp Pricing: SellerAmp has two plans available. “Getting Started” is $19.95/month for 1000 lookups and “Getting Serious” is $27.95/month for unlimited lookups.

3. AMZ Scout

AMZScout is another popular Amazon FBA tool designed to streamline the product research process. While the platform includes several tools, its standout feature is the AMZScout Pro Extension, a Google Chrome extension with a complete set of tools for finding and sourcing profitable products.

Some of these tools are:

• Historical Pricing Data: Includes up to two years of historical product and pricing information for every product in its database
• Supplier Information: Quickly source products on Alibaba directly from the Chrome extension
• Product Evaluation: Includes an overall score for each product that breaks down on a scale of 1-10 the potential of a product
• Profit Calculator: Calculate potential profit margins for any product directly from the AMZScout extension

Besides their powerful Chrome extension, AMZScout users also have access to a keyword research tool, product database, keyword tracking, competitor analysis, monthly product trends report, and a full course on how to sell on Amazon.

While there are better options out there for keyword research and competitor analysis, their powerful Chrome extension and product database make AMZScout a great option for sellers looking for an excellent product research tool.

AMZScout Free Trial: AMZScout includes a 7-day free trial

AMZScout Pricing: AMZ Scout has just one plan. The Seller’s Bundle for Amazon plan is $49/month or $379.99 for a yearly subscription.

4. Smart Scout

Another great tool for Amazon FBA is Smart Scout. While relatively new compared to many of the companies on our list, Smart Scout provides a host of product research tools for arbitrage, wholesale, and private label sellers.

For arbitrage and wholesale sellers, the Brands tool gives a comprehensive view of every single brand selling on Amazon along with a list of their most profitable products. Users can choose to filter brands based on the number of sellers or avoid brands where a single seller dominates the sales volume.

For private label sellers, their Subcategory Tool lets you start researching new products from a category and subcategory perspective. See just how much money is spent in each subcategory and what Amazon’s share of sales is. From here, add filters like price, review score, main seller market share, and listing age to find new product opportunities.

Additionally, Smart Scout includes data and charts that are incredibly unique and not available with other tools. Some of these tools are:

• Traffic Graph: A visual graph that shows the most “frequently bought together” items
• Seller Map: An interactive map with the rough location of all private labels and resellers on Amazon
• Popping Topics: Discover brand-new trending or seasonal products
• Ad Spy: Get a list of keywords that sellers of a chosen product are targeting when they launch their Amazon PPC campaigns

Overall, Smart Scout offers 12 unique tools covering everything from product research to listing optimization, keyword research, competitor analysis, and PPC.

Smart Scout Free Trial: Smart Scout does not offer a free trial but has a 7-day money-back guarantee for all of their plans.

Smart Scout Pricing: Plans start at $25/month for the Basics tier. However, to use the Subcategory tool, users will need the $75/month Essentials plan.

Best Keyword Tools for Amazon FBA

Want your products to show up in more searches on Amazon? The key is keyword research! The best tools for Amazon FBA include powerful options to help you find the right keywords to attract customers.

In this section, we’ll share a quick overview of top tools that simplify Amazon keyword research. For a deeper dive, check out our complete guide, The 7 Best Amazon Keyword Research Tools. It breaks down the pros and cons of each tool and gives you a detailed breakdown of each platform.

1. Helium 10

If you’ve been selling on Amazon for any length of time, I’m sure you’ve heard of Helium 10. This software giant includes tools for every aspect of your Amazon business, including keyword research. In this department, Helium 10 has Cerebro, one of the most comprehensive tools for Amazon FBA keyword optimization.

To build a keyword list, users input the ASINs of up to 10 competitor products. Cerebro then generates an extensive list of every keyword those products rank for. And when we say extensive, we mean it! Unlike most tools that only include keywords for the first two pages of search results, Cerebro includes every keyword the product ranks for—no matter its position. In our tests, Cerebro identified over 10 times more keywords than competing tools.

To filter this list, Cerebro also includes a variety of filters to help you find the best keywords for your product. These include:

• Top Keywords: A preset combination of filters that finds the most important, highly relevant keywords you should include on your listing
• Opportunity Keywords: A preset set of filters to find keywords with lower competition that may be easier to rank for
• Advanced Filters: Find keywords that match your specific criteria. Use metrics like title density, search volume, total click share, competitor ranking, sales by keyword, and more

Although Cerebro is part of Helium 10’s Platinum Plan at $99/month, it’s an investment worth considering for sellers serious about scaling their Amazon business. For those on a tighter budget, the Starter Plan at $39/month also includes Cerebro but with a limited number of uses.

Helium 10 Free Trial: Helium 10 does not offer a free trial. Users can create a free account with limited uses for some of their paid tools.

Helium 10 Pricing: Free account with limited uses. Paid plans: Starter ($39/month), Platinum ($99/month), Diamond ($279/month)

2. Data Dive

Data Dive is a premium keyword research and competitor analysis tool that is a perfect fit for data-focused sellers. While it is excellent for keyword research, Data Dive also includes AI listing optimization and tools for in-depth competitor analysis.

To get started, users can input a list of up to 15 competitor ASINs. Data Dive will then generate a keyword list, segmented into three categories:

• Master Keywords: Highly relevant terms you should prioritize in your listings.
• Outliers: Less obvious keywords with hidden opportunities.
• Residue Keywords: Irrelevant terms you can safely ignore.

For each keyword, you’ll find information like PPC bid estimates, relevancy scores, and a full list of each competitor’s organic rankings. While it can feel overwhelming at times, the intuitive, color-coded interface makes everything easy to interpret and understand.

Beyond keyword research, users gain access to additional tools like:

• Rank Radar: Track the ongoing performance of your most important keywords
• Product Scorecard: Quickly evaluate potential products to see if they’re worth launching
• AI Product Brief: Use AI to analyze product reviews and find ways to improve existing products
• Listing Builder: Their AI-powered listing optimization tool helps create SEO-optimized titles and bullet points for your listing.

While the pricing may not be accessible to everyone, for sellers looking for a premium keyword tool for Amazon FBA, you can’t go wrong with Data Dive.

Data Dive Free Trial: Unfortunately, Data Dive does not offer a free trial period.

Data Dive Pricing: Plans start at $39/month with a limit of 100 keyword searches

3. Merchant Words

Merchant Words is a suite of tools for Amazon FBA, all focused on keyword research. Originally launched in 2013 as a basic keyword tool, Merchant Words today has eight keyword-focused tools that all work seamlessly with one another.

When searching for new keywords, users can start by inputting a competitor ASIN or a simple phrase related to their product. From here, Merchant Words will create a list of keywords along with data like search volume, search trends, number of sponsored ads, review count for page one listings, and more.

Something that stuck out to me is just how seamlessly everything flows together. The Keyword Explorer, a tool that displays your working keyword list, is easily accessible from every other tool as a pop-out sidebar. With a couple of clicks, you can quickly save keywords to your collection, filter keywords by word count, or delete unneeded keywords. It’s very easy to use and provides an excellent user experience.

Some of the other tools included with Merchant Words are:

• Bulk Search: Input up to 50 ASINs at one time to get a complete list of the most important keywords
• Emerging Trends: Find keywords that are brand-new to Amazon and growing in popularity
• Digital Shelf: Get a fast overview of the SEO performance of any ASIN
• Page 1 Products: Get a full breakdown of the products that appear on the first page of search results for any keyword

While it doesn’t include tools beyond keyword research, if it’s in your budget, Merchant Words is an excellent, easy-to-use tool for Amazon FBA.

Merchant Words Free Trial: Merchant Words does not offer a free trial.

Merchant Words Pricing: Silver ($39/month), Gold ($79/month), Platinum ($149/month), Enterprise ($749/month)

Best Analytics and Inventory Management Tools for Amazon FBA

Tracking your inventory and analyzing your sales data is essential for scaling a successful Amazon FBA business. The right analytics and inventory management tools help you avoid stockouts, identify top-performing products, and make data-driven decisions to maximize profits.

In this section, we’ll highlight three great tools for analytics and inventory management that simplify these tasks. If you’re looking for a more comprehensive guide, check out our in-depth articles, the 7 Best Amazon Analytics Tools and the 7 Best Amazon FBA Inventory Software for 2025, where we cover additional tools and dive deeper into the specifics.

1. Sellerboard

If you’re looking for a budget-friendly analytics and inventory management tool, Sellerboard is the way to go. Available for Amazon, eBay, and Shopify sellers, it offers a very customizable and easy-to-use design along with all the metrics you need to track your business.

Sellerboard syncs directly with Seller Central, giving you a clear, up-to-date view of your business. Its customizable dashboard shows your most important metrics, including profit breakdowns, advertising costs, fees, and refunds—all in one place.

Some of the standout features Sellerboard offers are:

• Alerts: Set automated email or app alerts for FBA fee changes, product category or dimension changes, buy box changes, and more
• Ready-Made Reports: Quickly download a variety of reports to get a detailed breakdown of different parts of your business
• Inventory Planner: A completely configurable inventory tool that displays your stock levels, days of stock left, and days until you need to re-order inventory
• Automated Reviews: Automatically send review request emails straight from Sellerboard. Fully compliant with Amazon TOS.

Starting at as low as $19/month for up to 3000 orders, Sellerboard is an affordable Amazon FBA tool for understanding your profit margins and keeping track of your inventory.

SellerBoard Free Trial: SellerBoard offers a 30-day free trial; no credit card is required

SellerBoard Pricing: Standard ($19/month), Professional ($29/month), Business ($39/month), and Enterprise ($79/month)

2. InventoryLab

InventoryLab needs no introduction, the tool is wildly popular with all types of Amazon sellers. Known for its robust suite of features, InventoryLab helps streamline operations, organize shipments, and manage your business finances—all from one platform.

In many ways, InventoryLab works as an all-in-one tool, allowing you to source, list, and ship products to Amazon all from one piece of software. Users can use their ScoutX Chrome extension to source products, input the product name into InventoryLab, add cost-of-goods details, and assign it to a batch for easy shipment organization.

Additionally, InventoryLab also includes tools to:

• Organize & Create FBA Shipments: Quickly sync with Seller Central to create shipping labels and organize your shipments for Amazon FBA
• Unlisted Inventory Tracking: Monitor items stored at home or in a third-party warehouse and tag them by seasonality or other custom tags.
• ScoutX: Their new Chrome extension allows users to source products directly on websites, access detailed product information, calculate profits, and export data to Google Sheets. Think of it as a simplified version of SellerAmp
• Insights and Reports: Generate detailed reports like Supplier Profitability, Category Profitability, Velocity Reports, and Profit and Loss.

While InventoryLab is an excellent tool for Amazon FBA, it isn’t for everyone. The price of $69/month may be too steep for some sellers, and depending on your inventory needs, you may be able to get away with using a tool like Sellerboard or Shopkeeper for a fraction of the price.

InventoryLab Free Trial: InventoryLab offers a 30-day free trial

InventoryLab Pricing: InventoryLab has two available plans starting at $69/month

3. Shopkeeper

Another top profit calculator and analytics tool is Shopkeeper. Available for a host of e-commerce platforms like Shopify, WooCommerce, Etsy, Amazon, and eBay, Shopkeeper provides detailed profit and expense details for every aspect of your Amazon business.

The customizable dashboard features over 10 widgets to track key metrics like top-selling products, PPC spending, inventory value, and profits. Overall, I found it very easy to understand, with a clean, user-friendly design.

Shopkeeper’s Sales Page delivers detailed insights into your products. You can view profit, margin, ACOS, and units sold alongside product images to keep things organized. Customize your view by toggling additional details like refunds, promos, or reimbursements. The page also features interactive graphs, making it easy to spot sales trends for individual ASINs.

Some additional features include:

• Automated Alerts: for low inventory, sales changes, and customer feedback.
• Integrations: with accounting tools like QuickBooks, Xero, and Zoho Books.
• Direct Exports: to Google Sheets or CSV for detailed reporting.
• Complete Fee Breakdowns: Shopkeeper clearly displays a full breakdown of all 150+ Amazon fees.

If you’re looking for affordable tools for Amazon FBA with powerful reporting and inventory management, Shopkeeper is a smart choice.

Shopkeeper Free Trial: Shopkeeper offers a 14-day free trial. No credit card is required.

Shopkeeper Pricing: Pricing starts at $20/month for up to 250 orders.

Best Repricing Tools for Amazon FBA

For retail arbitrage and wholesale sellers, winning the Buy Box is key to driving consistent sales on Amazon. Repricers are designed to automatically adjust your prices to stay competitive, secure the Buy Box, and maximize your profits, all without needing to make dozens of manual pricing updates each day.

Here, we’ll give you an overview of the best repricers for Amazon FBA sellers looking to automate their pricing. For a detailed look at top options and how they work, check out our full guide, The 7 Best Amazon Repricers to Win the Buy Box.

1. Aura

Aura stands out as one of the best repricing tools for Amazon sellers, offering powerful features tailored to businesses of every stage. It includes both AI and rule-based repricing methods and has some of the best customer support of any Amazon seller software we’ve come across.

Two stand-out features that Aura brings to the table are Hyperdrive instant repricing and their AI model Maven.

With Hyperdrive Aura, users have access to repricing speeds up to 10 times faster than other instant repricers. While there is a limit to the number of listings you can use Hyperdrive on, Aura claims it can update prices within 10 seconds as opposed to the standard timeframe of between 60-90 seconds. This can be especially useful to anyone selling on highly competitive listings where every second counts.

A second key feature is their AI repricer, called Maven. Maven works differently than many other AI repricers in that there is almost no set-up required. To enable AI repricing, users just need to set a minimum price. That’s it. From here, Maven will try to win the buy box as much as possible while maintaining the highest possible price. It analyzes competitor behavior, sales velocity, and several other data points to find a balance between sales volume and profit margin.

Some additional features included with Aura are:

• Rule-Based Repricing: Includes preset and customizable rule-based repricing. Preset rules include buy box targeting, featured merchants, and lowest price
• Mobile-First Design: Aura has an excellent UI both on desktop and mobile. Navigating menus is very logical, and data is very easy to read and understand
• Excellent Customer Support: All customer support is done in-house. They also offer a live show every Wednesday where users can submit any question related to repricing or Amazon selling in general

As far as pricing goes, Aura is incredibly affordable for new sellers. Their Early-Stage plan is just $27/month and is accessible for any seller doing under $10k/month in sales. Users have access to all of Aura’s features, including Hyperdrive and Maven.

Aura Free Trial: Aura offers a 14-day free trial with no credit card required.

Aura Pricing: The Early-Stage plan is $27/month for sellers doing less than $10000/month in sales. Their other plans are Essential ($97/month), Plus ($197/month), and Pro ($397/month)

2. BQool

If you’re looking for a flexible, budget-friendly repricer, BQool is an excellent choice. With over twelve repricing strategies, including a mix of rule-based and AI-powered methods, you can choose to price your products with a focus on profitability, sales volume, or somewhere in between.

Another great feature of BQool is conditional repricing. Users can easily set up automated rules to change a product’s repricing strategy based on a set of specific conditions. For example, to avoid long-term storage fees, you could set up an automated rule to price products more aggressively based on their inventory age.

In the past, one of BQool’s downsides was that instant repricing was locked behind one of their higher-tier plans at $100/month. Fortunately, this all changed in November 2024, when BQool announced updates to their payment plans. This update added instant repricing to each price tier and also introduced a new budget tier at just $25/month.

Based on this, we recommend BQool as an excellent repricing tool for Amazon FBA, both for new and experienced sellers. A large number of rule-based and AI repricing options, along with their automated workflow options, make this one of the most flexible repricers on the market.

BQool Free Trial: BQool offers a 14-day free trial

BQool Pricing: Pricing starts at $25/month for rule and AI-based repricing. Additional plans are AI Deluxe ($50/month), AI Premium ($100/month), AI Ultimate ($200/month), and AI Enterprise ($300/month)

3. Smart Repricer

One of the newest Amazon FBA tools on our list is Smart Repricer from the Three Colts e-commerce platform. This modern repricer combines affordability with robust features, making it an attractive option for sellers who want advanced repricing strategies without breaking the bank.

SmartRepricer comes with eight prebuilt repricing strategies, four for FBA and four for FBM, along with the ability to create a repricing strategy from scratch. It also comes with automation options in the form of custom workflows that can alter repricing rules based on a set time or day of the week.

Additionally, SmartRepricer includes:

• Listings Tab: Detailed analytics for each of your products. Includes pricing history, competitor data, and buy box data.
• InventoryLab Integration: Automatically sync your minimum and maximum prices and cost per unit with InventoryLab for more accurate repricing
• Automated Reporting: Quickly generate 8 different reports to easily analyze your repricing efforts
• Reliable Pricing: SmartRepricer does not lock any features behind expensive, high-tier payment plans. Every plan includes the full suite of SmartRepricer tools

In our opinion, the only downside to SmartRepricer is the limited automation options. While it does include a workflow tab the options are limited to time and day and do not include any options for repricing based on inventory age. This is unfortunate as setting up a repricing rule to avoid long-term storage fees is a great idea for any seller.

That being said, SmartRepricer is still a solid, reliable repricer at a respectable price point.

SmartRepricer Free Trial: SmartRepricer offers a 14-day free trial with no credit card required.

SmartRepricer Pricing: Pricing starts at $49/month for up to 5000 listings. Additional plans include the same features but support additional product listings.

Best All-in-One Tools for Amazon FBA

All-in-one tools for Amazon FBA are a great choice for sellers who want to streamline their business without paying for multiple subscriptions. These platforms combine essential tools like product research, keyword tracking, inventory management, and analytics into a single platform, saving both time and money.

In this section, we’ll highlight a few of the top all-in-one tools that can help simplify your Amazon FBA workflow, starting with the most popular tool on our list, Helium 10.

1. Helium 10

We’ve included Helium 10 twice on this list already, but it’s important to include them for a final time. As one of the most popular platforms for sellers, Helium 10 offers a complete suite of tools for Amazon FBA that cover almost every aspect of your business.

While Helium 10 includes over 20 tools, some of the standouts are:

• Cerebro: A reverse ASIN keyword tool that delivers unmatched keyword insights, uncovering high-performing and low-competition keywords.
• Black Box: A product research tool with advanced filters to discover winning products based on metrics like revenue, ratings, and images.
• Refund Genie: An Amazon FBA tool to manage your FBA reimbursements and recover money Amazon owes you for damaged or lost inventory.
• X-Ray: A Chrome extension that provides in-depth product and sales data directly from the Amazon product page.
• Frankenstein: A keyword cleanup tool that organizes messy lists into optimized, actionable keywords for your listings.

Helium 10 also includes tools for listing optimization, inventory management, advertising, feedback management, email marketing, and more.

While it may not fit into everyone’s budget, for sellers looking for a premium all-in-one solution, you can’t go wrong with Helium 10.

Helium 10 Free Trial: Helium 10 offers a free account that gives you access to their free tools and limited uses for some of their premium tools

Helium 10 Pricing: Pricing starts at $39/month for the Starter Plan. However, the most popular plan is Platinum at $99/month, which includes access to many more tools.

2. Jungle Scout

Jungle Scout is another popular all-in-one platform that includes tools for product and keyword research, listing optimization, review automation, and more.

While it doesn’t have the range of tools that Helium 10 offers, it makes up for it with a more budget-friendly approach. Some of Jungle Scout’s standout tools are:

• Opportunity Finder: Explore trending niches and low-competition products using filters like demand, competition, and seasonal trends.
• Keyword Scout: Research high-performing keywords for your listings with filters for search volume, competition, and seasonality.
• Product Tracker: Monitor specific products over time to track sales trends and competitor performance.
• Review Automation: Save time by automating requests for customer reviews and boosting your product’s reputation.
• Chrome Extension: Access product metrics directly on Amazon for quick and efficient research.

Jungle Scout’s largest drawback is its payment plan structure. Historical product and keyword data is gated behind price plans, with their budget-friendly plan only having access to 1 month of historical data and their standard plan having a year’s worth of data. This makes it more difficult to do accurate keyword or product research on their lower-priced plans.

With this in mind, we recommend the Growth Accelerator plan as it sits at an affordable price point of $79/month but also includes a year of keyword and product historical data to help make more informed decisions when performing keyword or product research.

Jungle Scout Free Trial: Jungle Scout does not offer a free trial but has a 7-day money-back guarantee with any of their plans

Jungle Scout Pricing: Pricing starts at $49/month for the Starter plan. Additional plans are Growth Accelerator ($79/month) and Brand Owner (+CI) for $399/month

3. ZonGuru

The final Amazon FBA tool on our list is ZonGuru. While carrying similar tools to both Jungle Scout and Helium 10, ZonGuru stands out for its streamlined design and user-friendliness. This makes it a great choice for new sellers looking to avoid cluttered dashboards and complex charts. Each of their tools is very easy to understand and includes features that make them easy to learn for new users.

Some of ZonGuru’s key tools are:

• Niche Finder: Set custom filters for categories, search volume, competition, and more to find product ideas. Includes an “easy mode” for new sellers and a “niche score” metric, making it easy to find potential products at a glance.
• Love/Hate: Quickly analyze thousands of product reviews to uncover customer likes and dislikes, helping you create better, customer-focused products.
• Keywords on Fire: A reverse-ASIN keyword tool. Use a list of filters to narrow down your list of keywords. Includes a custom metric, “ZG Score,” to quickly determine how valuable a keyword is for your listing
• Chrome Extension: Access key metrics like sales, revenue, and competition data directly within Amazon for on-the-go research.
• Listing Optimizer: Use AI to optimize your product title, bullets, and description. An easy-to-understand scale system shows you what you need to work on to improve your listing score

While it might not include as many features as some of its competitors, ZonGuru offers a great selection of approachable, easy-to-use Amazon FBA tools at an affordable price. We highly recommend it for both new and intermediate Amazon sellers.

ZonGuru Free Trial: ZonGuru includes a 7-day free trial

ZonGuru Pricing: ZonGuru has two plans, Researcher at $49/month and Seller, which starts at $79/month for up to 20 SKU’s.

Frequently Asked Questions (FAQ’s)

Maximizing Your Business with the Best Tools for Amazon FBA

The right tools can make all the difference in your Amazon FBA journey. Whether you’re just starting or scaling your business, investing in the best tools for Amazon FBA is key to boosting sales, saving time, and increasing profits.

We’ve explored free tools to get you started, powerful product research tools to uncover winning products, and advanced keyword tools to optimize your listings. We also highlighted top accounting and inventory management solutions, repricing tools to stay competitive, and all-in-one platforms that cover everything in one place.

Remember, if you’re just starting with Amazon FBA, you don’t need expensive tools right away. Many free tools can help you research products, optimize listings, and manage your business without breaking the bank. As you grow, consider upgrading to paid tools, but always keep your budget in mind.

Success isn’t about having every tool, it’s about using the ones that help you achieve your goals.