The 7 Best Amazon Repricers to Boost Sales in 2024

Choosing the best Amazon repricer can make all the difference in your selling success. With countless options available, each offering unique tools and features, finding the right fit can feel overwhelming.

Whether you’re a new seller looking for affordability or an experienced seller needing advanced customization, knowing which repricer suits your needs is key.

For this article, I looked at a ton of repricing options to spotlight the seven best Amazon repricers for boosting sales and staying competitive. Here’s what I found.

The 7 Best Amazon Repricers

• Aura for beginner to advanced sellers
• BQool for new sellers
• Seller Snap for advanced analytics tools
• Profit Protector Pro for a wide selection of AI pricing strategies
• Informed Repricer for excellent UI and ease of use
• Smart Repricer for intermediate sellers
• RepriceIt for the best bargain option

What Are Amazon Repricers?

Amazon repricers are tools designed to automatically adjust the prices of your listings on Amazon, helping you stay competitive and increase your chances of winning the Buy Box.

These tools work by monitoring your competitors’ prices in real-time and automatically adjusting yours based on the rules you set. For example, if a competitor lowers their price, your repricer can automatically reduce your listing’s price to match or undercut it depending on your settings.

Traditional repricers were exclusively rule-based. Sellers needed to set specific rules or parameters for the software to follow when adjusting prices. These rules dictated whether the repricer should match or undercut the Buy Box price, compete with FBM (Fulfilled by Merchant) sellers, or focus solely on FBA (Fulfilled by Amazon) competitors.

While rule-based repricers offer flexibility, they require constant monitoring and manual updates. This makes them less efficient when dealing with highly competitive listings.

However, in recent years many repricers have begun incorporating AI to optimize prices based on hundreds of data points. Factors like inventory, sales velocity, competitor behaviors, and much more can now be factored into the decision-making process.

The result is repricing tools that can intelligently optimize profit while still competing for the buy box.

What Makes The Best Amazon Repricer?

Amazon repricers vary widely, offering different tools and features based on the software and pricing plan. While specific functions can differ, there are essential features to consider when selecting the best Amazon repricer.

• Speed: Instant Updates vs Delayed Adjustments: The speed product prices are updated is one of the most important features of a repricing tool. By default Amazon’s API allows you to make pricing changes every two minutes. However, some repricers impose artificial time gates for their budget pricing plans. This is something to avoid especially if you sell highly competitive products. The best Amazon repricers will offer instant repricing without any delay.
• Automation Tools: Having the ability to change your repricing strategy based on changing conditions is important for improving profit margins. Raising prices when competitors drop off a listing or slashing prices to avoid long-term storage fees are two examples where automation can help save you money and improve your profit margins.
• Integrations: Amazon repricers that include integrations with popular software tools like InventoryLab can help streamline your sales process and allow for more accurate pricing decisions. Many of the best Amazon repricers on our list include integrations with a variety of other Amazon seller software.
• Customizable Repricing Options: Different listings require different pricing strategies. Products that sell a dozen times a month may need a different repricing strategy than products selling dozen times a day. For our list we chose tools that use a wide variety of AI, rule-based, and algorithmic pricing strategies as well as many options for customizable repricing strategies
• Avoid a “Race to the Bottom”: For years the most common complaint with repricers was that they reach your minimum price too quickly and destroy your profit margins. Luckily the best repricers today have algorithms and tools to avoid this. Many AI repricers will automatically raise prices when certain conditions are met and other repricers include options to raise prices during slow sales periods to reset your profit margins.

The Best Amazon Repricers at a Glance

	Key Feature	Free Trial	Pricing
Aura	Hyperdrive instant repricing	14-day free trial	From $27.99/month
BQool	In-Depth Automation Tools	14-day free trial	From $25/month
Seller Snap	Advanced Analytics Tools	15-day free trial	From $250/month
Profit Protector Pro	Wide Range of AI Pricing Strategies	30-day free trial	From $22.95/month
Informed Repricer	Clear, easy-to-use design	14-day free trial	From $99/month
Smart Repricer	Affordable, Jack-of-all trades	14-day free trial	From $49/month
RepriceIt	Very Budget Friendly	30-day free trial	From $9.99/month

Best Amazon Repricers for 2024: Our Top Picks

1. Aura

Aura Pros:

• Includes AI and rule based repricing methods
• Instant repricing with all plans
• Affordable new seller plan at just $27/month
• Excellent customer support

Aura Cons:

• Limited control over AI repricing method

Aura offers robust repricing features that make it a top contender among the best Amazon repricers. From its basic plans to advanced options, Aura includes instant repricing, even for new sellers on its affordable Early-Stage plan. This feature sets it apart from many competitors who often restrict such perks to premium plans.

One feature that helps Aura stand out is its Hyperdrive technology. This feature allows for repricing speeds up to 10 times faster than standard instant repricing. This rapid response gives sellers a distinct edge in competitive listings, ensuring they can adjust prices quickly to win more Buy Box shares. Although plan limits exist for how many products can utilize Hyperdrive, sellers can choose to enable Hyperdrive for their most competitive listings where speed matters.

Beyond speed, Aura’s user-friendly design contributes to its appeal. With a mobile-first interface praised for its simplicity, sellers find it easy to navigate and set up. The onboarding process is very smooth and in most cases, sellers only need to input their minimum and maximum prices to get started.

Their AI repricer, Maven, analyzes competitor behavior, inventory, and sales velocity to fine-tune prices and increase Buy Box wins. These advanced capabilities and competitive pricing make Aura a top contender for the title of the best Amazon repricer.

Free Trial: Aura offers a 14-day free trial with no credit card or payment information required

Aura Pricing: Their Early-stage plan for new sellers is just $27/month. Their standard plans begin at $97/month for their Essential tier.

2. BQool

BQool Pros:

• Affordable pricing for new sellers
• Very Flexible: Includes AI, conditional, and rule-based repricing methods
• Instant repricing with all plans

BQool Cons:

• AI repricer can sometimes reach your min price too quickly

**Update November 2024** BQool has introduced a new Basic Pricing plan which includes AI repricing for just $25/month. They also updated their two cheapest plans to include instant repricing. This is a great change and makes BQool a great option for new sellers on a budget.

BQool stands out as one of the best Amazon repricers due to its high level of customization. Sellers can choose from AI-driven, rule-based, and conditional repricing strategies, providing flexibility to match different sales needs. A unique feature is its ability to set rules based on inventory age, which many other repricers don’t offer.

In total BQool includes 8 unique AI repricing strategies and 5 rule-based strategies plus the ability to create your own. Combined with their automation systems this gives sellers the ability to create repricing strategies to fit a wide variety of needs. This includes liquidation, profit maximization, sales velocity, and more.

With plans starting at just $25/month, BQool remains an affordable choice for new sellers seeking effective repricing solutions. Its combination of affordability and customizable options makes it a top contender for sellers looking for the best Amazon repricer.

Free Trial: BQool offers a 14-day free trial with no credit card or payment information required

BQool Pricing: BQool has 5 pricing plans starting at $25/month for their basic plan. Conditional repricing is available with their AI Deluxe Plan at $50/month

3. Seller Snap

Seller Snap Pros:

• Game-theory-based AI repricer
• Advanced analytics tools
• Great for sellers with a team or VA

Seller Snap Cons:

• Premium pricing
• Onboarding process can be confusing

Seller Snap is an advanced repricer designed for seasoned Amazon sellers seeking comprehensive repricing and analytics tools. Its standout feature, a game theory-based AI repricer, strategically avoids price wars and prevents the common “race to the bottom” issue faced by rule-based repricers. The AI customizes repricing strategies for each product by analyzing competitors on an ASIN-by-ASIN basis. This allows each of your listings to have a unique pricing strategy to maximize profit margins.

Seller Snap’s analytics tools are highly customizable, offering detailed reports with adjustable charts and filters. This feature helps sellers with large inventories manage listings efficiently, sorting products based on criteria like inventory status or repricing strategy. The software supports teamwork through integrations with platforms such as Inventory Lab, SKU Vault, and Scan Power, and works across 18 marketplaces, making it one of the best Amazon repricers for established sellers.

Free Trial: Seller Snap offers a 15-day free trial with no credit card or payment information required

Seller Snap Pricing: Seller Snap has three price tiers starting at $250/month

4. Profit Protector Pro

Profit Protector Pro Pros:

• Affordable pricing plans
• Wide variety of repricing strategies available
• Chrome extension allows you to reprice products directly from the product page

Profit Protector Pro Cons:

• Instant repricing is not available with their cheaper plans
• No InventoryLabs integration

A popular repricing option, especially amongst newer sellers is Profit Protector Pro. This UK-based repricing software offers affordable price plans and a huge selection of AI-based pricing methods.

Starting with their AI Boost plan ($44.95/month) users gain access to 14 unique AI repricing strategies as well as 8 premade rule-based methods. These strategies range from a completely sales-focused approach to profit-focused strategies. PPP also has several automation options that allow users to change pricing strategies based on competitors, inventory age, and stock levels.

Profit Protector Pro stands out with its unique Chrome extension. This tool lets users set up and activate repricing directly from the product page, making it incredibly convenient. It’s a valuable feature that we hope other competitors will adopt in the future.

Keep in mind that Profit Protector Pro’s more affordable plans do not include instant repricing. Users only gain access to instant repricing at the AI Accelerator tier, priced at $79.95/month. While this may work for some sellers, those with highly competitive listings might prefer other options.

However, overall Profit Protector Pro is a great repricing option that offers more flexibility and tools than many of its competitors.

Free Trial: Profit Protector Pro offers a risk-free 30-day free trial

Profit Protector Pro Pricing: PPP has 5 pricing tiers starting at $22.95/month for the Beginner Tier. Instant repricing is available at the AI Accelerator tier for $79.95/month.

5. Informed Repricer

Informed Repricer Pros

• Algorithmic, AI repricing methods
• Great UI and smooth onboarding process
• Connects with all Amazon and Walmart marketplaces

Informed Repricer Cons

• Premium Price
• No options for repricing based on inventory age

Informed Repricer is a versatile tool packed with features that cater to sellers aiming for detailed control over their pricing strategies. With premade strategies such as Get the Buy Box, Private Label, and Optimal Price, sellers can quickly adapt their approach or choose to create fully customized strategies.

The Smart Price Reset feature, which raises prices during low-sales times can effectively safeguard profit margins while balancing competition. Additionally, integrations with tools like InventoryLab ensure that max price settings consider real product costs and fees.

Informed Repricer supports instant repricing, ensuring products stay competitive in real-time across all major Amazon marketplaces and the Walmart marketplace. The customizable options, such as setting minimum profit margins and controlling how to handle listings where Amazon is a seller, add more depth to its offerings. For new sellers, the discounted startup plan includes all repricing features at $99/month, making it accessible for those earning less than $5,000 in monthly revenue.

Overall, Informed Repricer’s clear interface, onboarding process, and extensive customization options make it one of the best Amazon repricers available for experienced sellers.

Free Trial: Informed Repricer offers a 14-day free trial with no credit card or payment method required.

Informed Repricer Pricing: The Startup Plan for new sellers is $99/month while their standard plan is $199/month

6. SmartRepricer

SmartRepricer Pros:

• Affordable pricing plans without limiting features
• Includes a variety of AI-powered repricing strategies
• Detailed analytics options

SmartRepricer Cons:

• Limited automation options
• Slightly slower repricing speeds than other instant repricers

SmartRepricer is a relatively new tool that has a lot going for it. This AI-powered repricing tool offers very affordable payment plans without skimping on features.

This Amazon repricer comes with 8 prebuilt pricing strategies along with the ability to customize your own based on a list of parameters. Some of these options include adjusting prices based on inventory count or sales velocity as well as options to exclude sellers based on feedback score or handling time.

SmartRepricer’s Listings tab offers detailed analytics and pricing history for all your products. It includes competitor data and comprehensive Buy Box breakdowns for each listing. The user-friendly interface supports various filter options, making it simple to sort products based on your specific criteria.

While limited in scope, SmartRepricer also includes some automation options under their Workflow tab. Unfortunately, this is limited to options for repricing based on date or time and options for newly uploaded products.

While not as well known as many of the repricers on our list SmartRepricer is an affordable option that includes many of the tools offered by its more expensive competitors.

Free Trial: SmartRepricer offers a 14-day free trial with no credit card or payment method required.

SmartRepricer Pricing: SmartRepricer has 6 pricing plans based on inventory count. Their cheapest plan is $49/month for up to 5000 listings

7. RepriceIt

RepriceIt Pros:

• Budget-friendly. Starts at just $9.99/month
• Straightforward and easy to use
• Has additional options for used book sellers

RepriceIt Cons:

• Limited number of repricing updates each day
• Fewer features than many competing repricers

If you’re in the market for a budget repricer RepriceIt is a great choice. With plans starting at just $9.99 a month, it is an affordable option for sellers looking for a basic repricing toolkit.

Their rule-based repricing method includes options for dealing with Amazon on a listing, excluding sellers based on feedback score, and how to handle FBM or FBA competitors on your listing. Sellers using RepriceIt will need to set up their min and max prices along with how much they wish to increase or decrease their prices based on the conditions they set up.

Unlike other Amazon repricers, RepriceIt will not update your prices constantly throughout the day. Instead, users must manually choose 20 different time slots throughout the day for the repricer to update the prices of their products.

While it doesn’t include the bells and whistles of many of the other repricers on our list it is a great choice for sellers on a tight budge that are looking to automate their repricing. For this reason, it’s on our list of best Amazon repricers.

Free Trial: RepriceIt offers a 30-day free trial

RepriceIt Pricing: There are 7 different pricing plans based on the number of listings. The Basic plan is just $9.99/month for up to 500 items.

Conclusion

Choosing the best Amazon repricer for your business can feel overwhelming, but it comes down to a few key factors: your business size, product catalog, and budget.

Whether you’re just starting out or managing thousands of SKUs, there’s a repricer that can help you win the Buy Box while maximizing profitability.

By evaluating the features, speed, ease of use, and integration options that align with your business needs, you can ensure that your repricer is an invaluable tool that works for you, not just another expense.