If you’re spending money on Amazon ads, the right Amazon PPC tools can save you hours each week and help you get more sales for every dollar spent. With so many platforms promising automation, analytics, and improved ACoS, it can be hard to know which ones are actually worth your time.
I’ve tested and researched dozens of options, and the seven tools in this guide stood out for their performance, ease of use, and overall value. Some are built for beginners who want to save some time on campaign management. Others offer advanced automation for sellers managing high-volume accounts.
Whichever stage you’re at, this list will help you find the best fit for your business in 2025.
The 7 Best Amazon PPC Tools
- Helium 10 Ads for the best all-in-one Amazon PPC tool
- Sellerboard for In-depth Analytics and PPC Optimization
- ZonTools for the best budget-friendly Amazon Ads tool
- SellerApp for flexible Amazon ads automation
- AiHello for advanced AI ad automation
- Scale Insights for the most flexible Amazon Ads software
- PPC Entourage for bulk PPC campaign management
What Makes the Best Amazon PPC Tool?
There’s no shortage of Amazon Advertising tools on the market, but not all of them are suitable for individual sellers. Some focus on automation at the expense of control. Others are packed with features but lack transparency in pricing or performance. When evaluating the best Amazon PPC tools, I looked for software that could actually help individual sellers scale profitably, without costing thousands of dollars every month.
Here are the five key criteria I used to choose which tools made the cut:
- Core PPC Management & Optimization Features: A great PPC tool should make campaign management easier, not more complicated. That means it needs to handle bidding, campaign creation, negative keywords, ad placement optimization, and keyword harvesting efficiently. I looked for platforms that streamline repetitive tasks while giving you full control over the most important decisions.
- Level and Type of Automation: Not all automation is created equal. Some tools rely on rigid bid formulas, while others offer AI algorithms or flexible rules-based systems. I prioritized tools that give you automation where it matters, like dayparting or bid adjustments, without locking you out of your own strategy.
- Pricing Structure and Value for Money: Whether it’s a flat monthly fee or a percentage of ad spend, pricing needs to match the value you get. I looked for tools with transparent pricing, reasonable entry points, and flexible plans that scale with your business. Free trials were also a factor, since testing before committing is important.
- Reporting, Analytics, and Insights: Strong analytics separate the serious tools from the rest. I chose software that provides real-time KPIs, customizable reports, and actionable insights, like profit tracking, TACoS vs ACoS comparisons, and organic vs paid sales breakdowns. You need to be able to make informed decisions without sorting through endless spreadsheets.
- Ease of Use and UI: A tool can be powerful, but if it’s confusing to navigate or clunky to use, it’ll slow you down. I looked for intuitive dashboards, clear workflows, and easy-to-navigate menus that make advertising data easy to understand.
Your quick guide to the best Amazon Advertising Tools
| Software | Best For | Key Features | Pricing |
|---|---|---|---|
| Helium 10 | All-in-one seller software | Features 20+ premium seller tools | Starts at $99/mo |
| Sellerboard | Detailed analytics and ppc management | Links ad performance directly to real profit data | Starts at $19/mo |
| ZonTools | Budget-friendly ad automation | Fully automates campaigns with detailed rule control | Starts at $9/mo |
| SellerApp | Flexible ad automation | Mix of AI automation and manual rule-based PPC control | Starts at $149/mo |
| AiHello | Advanced AI ads automation | True autopilot mode with AI-driven bidding and campaign creation | Starts at $175/mo |
| Scale Insights | Sellers wanting flexible, usage-based pricing | Only pay for ASINs you automate—no flat fees or spend minimums | Starts at $78/mo |
| PPC Entourage | Sellers managing large campaigns or catalogs | Powerful bulk engine for fast, multi-campaign optimization | 2.9% of Ad Spend |
The Best All-in-One Amazon PPC Tool
Helium 10 Ads
Helium 10 Ads Pros:
- All-in-one suite for Amazon sellers: Includes 20+ tools
- Full-featured PPC platform with rule-based and AI-powered automation
- A large amount of educational resources, videos, and tutorials
Helium 10 Ads Cons:
- Advanced features are only available in higher-tier plans
- Steeper learning curve for new sellers
Helium 10 Ads combines AI-driven bidding, custom rule logic, and deep reporting into one streamlined system. If you’re already using Helium 10 for keyword or product research, running Amazon ad campaigns with Helium 10 Ads feels like a natural extension.
What sets it apart is how much it helps you manage. You can launch campaigns in minutes with the guided campaign creator, automatically adjust bids based on your goals, and identify wasted ad spend using a mix of real-time metrics and historical performance data. Built-in tools for keyword harvesting, dayparting, and negative keyword optimization mean you don’t need additional software.
Instead of adjusting bids manually or auditing campaign performance line by line, you can apply bulk changes using the Suggestions tool. And if you like to stay hands-on, you can fine-tune performance with your own custom rules and parameters.
That said, it’s not the most beginner-friendly option. While the UI and menus are easy to navigate, the tool has a lot of depth, which naturally means there’s a learning curve, especially if you’re new to Amazon PPC. It’s also important to mention that the more powerful features like keyword recommendations and dayparting are only available on higher-tier plans, which aren’t cheap.
Still, for sellers running multiple Amazon PPC campaigns who want to streamline everything inside the Helium 10 ecosystem, this is one of the best tools available. The ability to navigate between top-level keyword, product research, and advertising tools all on one platform is an excellent benefit, unique to Helium 10.
Pricing: Pricing starts at $99/month for the Platinum plan with limited advertising tools. The Diamond plan for $279/month includes full access to Helium 10 ads.
Best tool for In-depth Analytics and Ad Management
Sellerboard
Sellerboard Pros:
- Accurate, product-level profit analytics built into the platform
- Automated bid optimization is included in every plan
- Affordable pricing / Excellent value
Sellerboard Cons:
- PPC tools are less advanced than some standalone platforms
- Doesn’t support campaign creation from scratch
Sellerboard has quickly become the go-to analytics and profit tracking tool for Amazon sellers. But what you may not know is that it also includes built-in PPC optimization features across all pricing plans. If you’re looking for a budget-friendly way to automate bids, monitor campaign performance, and understand how advertising affects your bottom line, you can’t go wrong choosing Sellerboard.
Its PPC dashboard provides product-level and campaign-level insights, including sales, ad spend, ACoS, ROAS, and estimated profit per advertised SKU. You can also track how ACoS and bids evolve over time, making it easier to spot trends and make necessary changes. Bid automation works in both manual and full autopilot modes and adjusts based on your goals.
What makes Sellerboard stand out is how closely it ties ad spend to its well-known analytics tools. It tracks COGS, Amazon fees, refunds, and even off-Amazon expenses at the product level. Instead of guessing if an ad is profitable, you get a clear picture of its complete impact on your margins.
It also includes keyword harvesting, negative keyword filtering, and tools to transfer strong keywords across campaigns. While Sellerboard doesn’t allow you to create campaigns from scratch, it still supports tracking for Sponsored Products, Sponsored Brands, and Sponsored Display ads.
Beyond advertising, Sellerboard includes inventory tracking, FBA shipment tools, lost inventory reimbursement reports, and automated email follow-ups. For sellers who want a unified platform to manage both profit and PPC, it’s one of the best value picks among Amazon PPC tools.
Pricing: Starts at $19/month (or $15/month billed annually) for up to 3,000 orders. All plans include PPC automation. Higher tiers support up to 50,000 orders per month. A 1-month free trial is available—no credit card required.
Best Budget-Friendly Amazon PPC Tool
Zon Tools
ZonTools Pros:
- AI-driven keyword and bid automation with advanced logic
- Transparent logs show exactly how and why changes are made
- Very budget-friendly pricing options
ZonTools Cons:
- Interface and setup can be overwhelming for beginners
- Trial requires upfront payment, and support is limited on lower-tier plans
ZonTools is a powerful choice for sellers who want full-scale Amazon PPC automation with tools that still keep you in control of your ad spend. It’s powered by proprietary AI and machine learning that continuously optimizes your campaigns by adjusting bids, removing poor keywords, and uncovering new search terms in real time.
One of ZonTools’ biggest strengths is the variety of features it offers users. It can create entire campaign groups, manage keyword harvesting, apply negatives, adjust bids based on conversion data, and even run pre-built strategies like in-listing defense ads. Whether you’re managing Sponsored Products, Sponsored Brands, or Merch on Demand campaigns, ZonTools has you covered.
At its core is the Auto-Mate 3.0 engine, which dynamically adjusts bids to meet your ACoS goals. Additional algorithms like their Explorer Engine and Phrase-Match Engine help expand your keyword targeting while cleaning out underperformers. They also offer tools like their Bid Gambler and Bid Nailer that give you room to experiment and test different bidding strategies.
Something I personally value with any AI or algorithmic tool is transparency, which ZonTools also emphasizes. You can review automation logs and bid histories to understand exactly what changed, why it changed, and what results it drove. Each action is backed by logic you can inspect, which gives more confidence when letting the system take control.
That said, the platform isn’t beginner-friendly. Its interface and depth of features can feel overwhelming at first. And while pricing starts at just $9/month, higher-tier plans and service packages can get expensive. So it’s worth confirming what tier fits your business size.
Still, if you’re looking for a tool that automates nearly every part of your Amazon PPC workflow, from keyword automation to bid optimization to campaign creation, ZonTools delivers. It’s a great fit for advanced sellers and agencies managing high-volume catalogs across multiple marketplaces.
Pricing: Plans start at $9/month for basic features. Higher-tier plans like Masterer and Dominator offer more features but come with much higher costs. ZonTools also offers a 30-day trial for $1.
Best for Budget-Friendly PPC Automation Across Multiple Marketplaces
SellerApp
SellerApp Pros:
- Affordable AI-powered PPC tool with flexible pricing tiers
- Advanced features like dayparting and custom rule automation
- Supports 16+ Amazon marketplaces
SellerApp Cons:
- Some automation features aren’t as advanced as top-tier competitors
SellerApp is a strong choice for sellers who want premium Amazon advertising automation without paying premium prices. It combines AI-driven optimization with custom rule-building to manage bids, find keywords, and cut down on wasted ad spend.
One of SellerApp’s biggest advantages is its flexibility. It supports over 16 Amazon marketplaces and lets you manage multiple ad accounts from a single login. You can automate bid changes using break-even ACoS, transfer high-converting keywords from auto to manual campaigns, and apply prebuilt strategies like “ACoS Reducer” or “Dayparting” from its Rule Library.
The software also delivers solid ad performance tracking through its intuitive dashboard and detailed conversion funnel. If you’re trying to spot underperforming keywords or identify where your budget is being wasted, the built-in PPC audit and reporting tools provide easy-to-understand, actionable insights.
A big bonus with SellerApp is that their pricing is much more accessible than many competitors. Plans start at just $49/month for smaller ad accounts and their Smart Plan, which includes automation features, begins at $149/month.
Whether you’re working with a limited budget, just getting started with PPC automation, or sell in multiple marketplaces, SellerApp offers solid value with a relatively easy learning curve.
Pricing: Plans start at $49/month (Pro Lite) with limited ad spend. Automation plans start at $149/month, with AI-powered options at $250/month. Free trials and a freemium plan with limited access are available.
Best for Hands-Off Sellers Who Want a Fully AI-Driven PPC Solution
AiHello
AiHello Pros:
- Fully AI-powered tool that automates campaigns, bids, and keywords
- Able to create and optimize campaigns from scratch
- Offers a visual log that explains exactly what the AI is doing and why
AiHello Cons:
- Less manual control compared to rule-based tools
If you want to automate everything from keyword harvesting to bid optimization without manually configuring dozens of rules, AiHello might be exactly what you’re looking for. The platform runs on a true AI engine and learns daily to improve performance across your Amazon campaigns.
The core feature, AutoPilot, automatically adjusts bids in real time based on your ACoS targets and current campaign performance. It shifts spend between underperforming and high-converting keywords, finds new keyword ideas, cuts wasted spend, and can even move converting terms from auto to manual campaigns automatically.
Unlike some Amazon PPC tools that only optimize what you’ve already built, AiHello can create entire campaigns from scratch. Just choose an ASIN and set a budget. The platform handles keyword research, campaign structure, and daily optimization. The visual change log is another great feature that shows exactly what changes were made and why, giving you full visibility into the AI’s decisions.
For agencies and large sellers, AiHello supports multi-account and multi-marketplace management without added fees. You can invite team members, oversee unlimited client accounts, and access a dedicated PPC specialist on premium plans.
That said, AiHello isn’t completely hands-off. Their team is upfront: if your product listings are weak or your account is poorly structured, the AI can only do so much.
That being said, we recommend AiHello for sellers who want AI automation with minimal manual setup. It’s especially well-suited for established brands or agencies managing multiple accounts, thanks to its AI-driven campaign creation, hands-off bid management, and strong multi-account support.
Pricing: Pro plans start at $175/month. A 30-day money-back guarantee is available on select plans.
Best for Sellers Who Want AI Automation with Deep PPC Insights
Scale Insights
Scale Insights Pros:
- Advanced AI and rule-based automation tools
- Real-time PPC analytics and trend tracking
- Flexible pricing based on the number of automated ASINs
Scale Insights Cons:
- Steeper learning curve for newer sellers
- Lacks additional tools like profit analytics or inventory dashboards
Scale Insights is an Amazon PPC tool built by sellers, for sellers, designed to simplify ad management. It blends real-time analytics with flexible automation, making it a solid choice for sellers who want to scale without constantly babysitting their campaigns.
The platform supports both AI-driven and rule-based automation. You can launch campaigns in bulk, automate bids using your own custom strategies, and fine-tune everything from dayparting to keyword blacklists. Its “stackable” logic lets you layer bidding, scheduling, and negative keyword rules to fit your exact approach, ideal for sellers with a specific workflow or strategy in mind.
Scale Insights also stands out for its in-depth reporting features. You get real-time PPC metrics, organic vs. paid sales breakdowns, ASIN-level profitability views, and trend data across daily, weekly, and monthly intervals. It even tracks how your ads and promotions affect organic rankings, useful if you’re optimizing beyond ACoS.
If you’re looking for a PPC tool that gives you both automation and analytics, without forcing you into a one-size-fits-all system, Scale Insights is an excellent choice. It’s especially useful for sellers who want to stay hands-on with their ad strategy but offload the time-consuming day-to-day tasks.
Pricing: Starts at $78/month for 5 Automated ASINs. Larger tiers are available, or you can opt for a 1% ad spend plan. Annual billing offers about 20% off. Free 30-day trial with full access and no credit card required.
Best for Sellers Who Want Hands-On Control and Bulk Campaign Management
PPC Entourage
PPC Entourage Pros:
- Strong bulk optimization tools for large-scale campaigns
- Smart Pilot automation for bid optimization and dayparting
- Excellent support and onboarding resources
PPC Entourage Cons:
- Can get expensive with high ad spend (2.9% of monthly spend)
- No mobile app, and the campaign builder could be stronger
PPC Entourage is one of the more established Amazon PPC tools, built to help sellers manage large, complex ad accounts without juggling endless spreadsheets. It’s especially strong in bulk campaign management, offering over 20 modules that let you quickly update bids, keywords, placements, negatives, and more from a central dashboard.
The Smart Pilot feature adds automation for tasks like dayparting, budget adjustments, and bid optimization. While it’s not as AI-heavy as some newer platforms, it still gets the job done by delivering reliable, hands-off performance for routine campaign management.
Where PPC Entourage really shines is in time savings. You can monitor hourly performance metrics, automate budget changes, and identify low-performing keywords or ASINs to cut. The platform also supports campaign creation and built-in A/B testing, with full support for every Amazon ad type, including Sponsored Products, Sponsored Brands, Sponsored Display, Video, and even DSP.
Reporting is another strong suit. The Command Center view gives you a great overview of your ad account, while visual analytics and detailed search term insights make it easier to diagnose issues and improve performance. You can also track organic keyword trends alongside paid results, giving you a clearer picture of your full-funnel ROI.
Overall, PPC Entourage is a great choice for sellers managing high-volume campaigns who want flexible bulk editing, in-depth reporting, and straightforward automation, without giving up complete control.
Pricing: 2.9% of monthly ad spend across connected accounts. Agency accounts receive discounted rates. Free 7-day trial available with full access.
Which Amazon PPC Tool is Right for You?
The right Amazon PPC tool depends on where you are in your selling journey. If you’re just getting started and want affordable automation, something like Sellerboard may be all you need. If you’re managing multiple products and want more flexibility, tools like ZonTools, Helium 10, or AiHello offer more powerful features for scaling and fine-tuning your campaigns.
In my experience, the most important thing is finding a tool that fits how you work. Start with one that matches your current needs, but make sure it has room to grow with your business. Whichever option you choose from this list, you’ll be giving yourself a serious edge by working smarter, not harder, with your Amazon ads.
