Finding success on Amazon isn’t just about choosing a product and hoping it sells. With millions of competitors and an ever-changing marketplace, sellers need reliable data to identify profitable products and make smart decisions.
That’s where product research tools come in. These powerful tools can save hours of manual labor by quickly identifying profitable products, analyzing competition, and predicting potential profit margins.
I’ve spent weeks testing, comparing, and analyzing some of the most popular Amazon product research tools available. Based on their features, usability, and value for money, these are my picks for the five best Amazon product research tools.
The 5 best Amazon product research tools
- Helium 10 for the best all-in-one tool
- Jungle Scout for new sellers
- ZonGuru for user-friendly design
- AMZScout for dedicated product research
- SmartScout for advanced niche research
What makes the best Amazon product research tool?
Choosing the best Amazon product research tool means knowing what to look for. The best tools should be accurate, easy to use, and provide detailed data. They should help sellers spot winning products, analyze competition, and be flexible in how they operate.
Here is a list of the criteria I looked at when choosing the best Amazon product research tools:
- Advanced Filter Options: Every seller has specific criteria they are looking for in a potential product. The ability to narrow down products based on advanced filters is a must for a product research tool
- Easy-to-Use: Product research involves looking at a lot of information and data. Having easy-to-read graphs and columns is important for saving time and getting the most out of your tool
- Market Coverage: Not every seller uses the same marketplace. To find tools that work for all sellers, we selected product research tools that work in multiple Amazon marketplaces
- Additional Features: Being able to research potential product ideas and then validate them in the same tool is a big bonus. Many of the Amazon product research tools on our list also come bundled with additional tools that will help you validate and source potential products
- Onboarding: Time is money, and the quicker you can get up to speed with a new software tool, the faster you can find new product ideas. We tested the onboarding process for each tool to ensure it’s simple and easy for new users to learn.
Your quick guide to the best Amazon product research tools
| Best For | Key Feature | Pricing | |
| Helium 10 | All-in-one tools | Most customizable filters and search criteria | Starts at $39/month |
| Jungle Scout | New sellers | Very approachable for new sellers / Excellent customer support | Starts at $49/month |
| ZonGuru | User-friendly tools | Streamlined product research workflow | Starts at $49/month |
| AMZScout | Dedicated product research | Excellent Chrome extension | Standard Plan is $49.99/month |
| SmartScout | Niche research | Powerful Subcategory research tool | Starts at $29/month |
The best all-in-one tool for Amazon product research
Helium 10
Helium 10 Pros:
- 20+ tools covering research, SEO, analytics, and operations
- Most advanced filters/search criteria available
- Full historical sales data is included with all plans
Helium 10 Cons:
- Steeper Learning Curve
- Fairly expensive mid-tier plan
If you’re looking for an all-in-one Amazon seller tool, Helium 10 has got you covered. With over 20 high-quality tools available, Helium 10 helps sellers with all aspects of their Amazon business. Their toolset ranges from product research, listing optimization, keyword research, analytics, inventory management, FBA reimbursements, and more.
Their Black Box Amazon product research tool includes the most advanced filters we’ve come across. Besides standard parameters like price, average revenue, and category, Black Box also includes filters for the number of images in a listing, review rating, best sales month, and product variations. This makes it very easy to narrow down your list of potential product ideas.
Helium 10 includes the X-Ray tool, accessible through its Chrome extension, which enables users to conduct in-depth product research directly on the Amazon search results page. With X-Ray, you can view a detailed breakdown of every product displayed, including best seller rank, price, FBA fees, estimated monthly revenue, and historical sales data.
While it may be slightly more expensive than its competitors, Helium 10 is an outstanding choice for sellers seeking an all-in-one Amazon seller solution with many advanced features.
Pricing: Starts at $39/month with limited tools. Additional plans are the Platinum plan at $99/month and the Diamond plan at $279/month.
The best product research tool for new Amazon sellers
Jungle Scout
Jungle Scout Pros:
- All-in-one Amazon seller suite
- Beginner-friendly interface and tools
- Excellent customer support and educational content
Jungle Scout Cons:
- Limited access to historical product and keyword data
- Fairly expensive mid-tier plan
Jungle Scout, like Helium 10, offers an all-in-one software suite packed with a wide range of tools for sellers. Beyond product research, it provides features for keyword research, inventory management, a supplier database, AI-powered assistance, and detailed sales analytics.
Their Opportunity Finder tool allows users to do product research based on keyword data. Users input their criteria like price, competition level, seasonality, and search volume, and the tool displays a list of products your requirements.
What separates Jungle Scout from competitors like Helium 10 is how accessible it is for new users. Menus are easy to navigate, the UI is easy to understand, and they include unique metrics like their “niche score” to simplify the product research process. This score takes into account metrics like demand, competition, and listing quality to calculate a score out of 10. It’s a quick way for users to see if a product idea is worth looking into or if they should move on.
A second benefit to Jungle Scout is its outstanding customer support and learning resources. With almost 4000 reviews and a score of 4.7/5 on Trustpilot, most users are happy with the software. Additionally, if you need instructions or tips, Jungle Scout has a very active YouTube channel and blog to point you in the right direction.
In our opinion, Jungle Scout’s main drawback is its limited access to historical product and keyword data. Historical data is invaluable for identifying trends, seasonality, and pricing potential when researching new products. Unfortunately, sellers using their entry-level plan can only access one month of historical data, which isn’t very useful for either keyword or product research.
With that being said, Jungle Scout is still an excellent software, ideal for both new and experienced sellers alike.
Jungle Scout Pricing: Plans start at $49/month for the Starter Plan. Their standard plan, the Growth Accelerator, is $79/month.
The most user-friendly Amazon product research tool
ZonGuru
ZonGuru Pros:
- 15+ tools covering research, optimization, and sourcing
- Unique features like Investment and Niche Scores
- More affordable than most all-in-one platforms
ZonGuru Pros:
- Limited to one year of historical data
- Fewer tools than Jungle Scout or Helium 10
Like our previous entries, ZonGuru is a complete software toolkit for Amazon sellers. While not as extensive as Helium 10 or Jungle Scout, the platform currently has a total of 15 different tools focused on product research, keyword research, listing optimization, product sourcing, and more.
ZonGuru’s product research tools for Amazon are some of the best on the market and include their Niche Finder, Love / Hate, and Sales Spy tools, along with a Chrome Extension.
The Niche Finder tool lets users search for product ideas based on specific criteria. Similar to Jungle Scout, it features a “Niche Score” metric that helps sellers quickly assess a product’s potential. What sets ZonGuru apart is its “investment” metric, which lets you filter products based on their estimated startup costs. This feature is especially valuable for new sellers, as you can quickly find product ideas that fit your budget.
Another product research tool is Sales Spy, which provides a detailed product breakdown of a selected product, including a year of historical sales data. It’s a great tool for further validating potential product ideas and in-depth competitor analysis.
A final product research tool ZonGuru includes is the “Love/Hate” Tool. Similar to Helium 10’s Review Insights, this tool analyzes product reviews to identify common features customers love and areas that need improvement. It’s an excellent resource for discovering ways to enhance existing product designs and stand out from the competition.
While it doesn’t have the range of tools either Helium 10 or Jungle Scout has to offer, ZonGuru is a user-friendly, affordable option for sellers looking for an all-in-one toolkit.
Free Trial: ZonGuru offers a 7-day free trial.
Pricing: The Researcher Plan starts at $49/month. For $79/month, the Seller Plan includes several additional tools like listing optimization and keyword tracking.
The best browser extension for Amazon product research
AMZScout
AMZScout Pros:
- Best Chrome extension for product research
- Excellent UI design
- Includes keyword and competitor analysis tools
AMZScout Cons:
- Steeper learning curve
- Limited toolkit compared to its competitors
AMZScout is another popular Amazon product research tool best known for its powerful Chrome extension. This feature makes it easy to analyze sales data, pricing trends, and competition directly from Amazon’s product pages. Its user-friendly design and quick insights set it apart, making it a top choice for sellers who want a seamless research process.
Besides its browser extension, AMZScout also offers an extensive Product Database tool. With data from 10 Amazon marketplaces and 16 customizable search filters, this tool makes finding the right product easy. Sellers can refine their search by category, price range, sales volume, competition, and more, to get a list of potential product ideas.
This pairs well with their standout feature, the AMZScout PRO Extension. In our opinion, this is the best product research browser extension on the market, making it easy to find product ideas while browsing Amazon. The extension gives sellers a complete breakdown of a selected product, including two years of sales history, potential suppliers, keywords, estimated sales, revenue, fees, and a niche score. In other words, it provides all of the information most standalone apps provide, but from directly within a browser extension.
The main drawback of AMZScout is its limited scope. While it does include some additional tools for keyword research and competitor analysis, it doesn’t include the range of platforms like Helium 10, ZonGuru, or Jungle Scout. For newer sellers, investing in a tool focused solely on product research might be unreasonable.
However, for sellers looking for a dedicated product research tool with a first-class browser extension, AMZScout is a great choice.
AMZScout Free Trial: AMZScout includes a 7-day free trial
AMZScout Pricing: AMZ Scout has just one plan, the Seller’s Bundle for Amazon plan is $49/month or $379.99 for a yearly subscription.
The best tool for advanced niche and competitor research
SmartScout
Smart Scout Pros:
- Multiple tools for product and competitor research
- Advanced competitor research tool
- Unique subcategory-level product research
Smart Scout Cons:
- Fairly expensive
- Steeper learning curve
The newest Amazon product research tool on our list is SmartScout. Initially released in 2021, SmartScout is a comprehensive product and competitor research tool for Amazon private label, wholesale, and online arbitrage sellers.
What separates SmartScout from every other product research tool is how it presents data and the type of data available to users. Their Subcategory Tool breaks down Amazon’s total monthly sales by category and subcategory. Instead of taking a product-centric approach like most tools, SmartScout lets you begin product research at the subcategory level and then focus on specific products.
Their product database lets you take the information from their Subcategory tool and start looking into specific products. Narrow down products by estimated revenue, product page score, reviews, competition, and Amazon’s in-stock rate. The database is very customizable and quickly allows users to show and hide columns, making it easy to focus on the data that’s most important to you.
While their Product Database and Subcategory Tool are standouts for product research, SmartScout also offers 10 additional tools. These include tools for keyword research, PPC, competitor analysis, and listing optimization. SmartScout users also gain access to unique features, such as the Traffic Graph, which creates an interactive map of frequently bought-together items.
Similar to AMZScout, SmartScout is a tool that specializes in product and competitor research. While it does include tools for keyword research and listing optimization, if you’re looking for an all-in-one solution, you may want to consider tools like Helium 10 or Jungle Scout instead.
However, if you’re looking for a premium product and competitor research tool, SmartScout is an exceptional choice.
Smart Scout Pricing: Their Basic Plan is just $25/month. For additional keyword tools and the Subcategory Explorer, you will need the Essentials Plan at $75/month
Frequently Asked Questions (FAQ’s)
What is an Amazon product research tool?
An Amazon product research tool is a software or platform designed to help Amazon sellers identify profitable products to sell on the platform.
These tools analyze metrics like sales velocity, profit margins, competition, pricing, reviews, and customer demand to create a list of potential product ideas. Many tools go even further by providing sourcing information or review analysis to find ways of improving existing product designs.
Does Amazon have a product research tool?
Yes, Amazon actually has its own product research tool called the Product Opportunity Explorer available for free from inside Seller Central. While it doesn’t include all of the features of a paid tool, all of the data provided is directly from Amazon, making it incredibly accurate.
What’s the difference between free and paid Amazon product research tools?
The main difference between free and paid Amazon product research tools often comes down to efficiency and convenience.
With a larger number of filters and metrics to choose from, it is typically much faster to find potential products using a paid tool.
How to find products to sell on Amazon?
To find products to sell on Amazon, start by researching high-demand, low-competition niches using Amazon product research tools like Data Dive or Helium 10. Analyze Best Seller Rank (BSR), profit margins, and customer reviews. Avoid oversaturated niches and focus on products with consistent demand. For a step-by-step guide, check out our full article on Amazon FBA Product Research.
Which Amazon product research tool is the best for beginners?
For beginners, we recommend either Jungle Scout or ZonGuru, depending on your needs. Both are easy to use and very beginner-friendly.
Jungle Scout: Jungle Scout is perfect for new sellers who want an all-in-one tool that covers all aspects of their business. While it is more expensive than some competitors, their Growth Accelerator plan includes a product research tool, keyword tool, sales analytics, an FBA reimbursement tool, listing optimization, and a course teaching you the ins and outs of Amazon
ZonGuru: ZonGuru is a more affordable option, ideal for those just starting out or on a tight budget. While it doesn’t offer the same range of tools, Jungle Scout has to offer their Researcher plan offers product research tools, a keyword tool, a listing optimization tool, and a Chrome extension.
How to Choose the Best Amazon Product Research Tool for Your Business?
Choosing the right Amazon product research tool comes down to your specific needs. Depending on their budget, some sellers may not want to pay for a tool exclusively for product research. For these sellers, platforms like Helium 10 and Jungle Scout may be good choices as they include tools to help with all aspects of an Amazon business.
Alternatively, more experienced sellers may opt for specialized tools like SmartScout that focus primarily on product or competitor research.
If you’re a new seller with a limited budget, I recommend trying one of these tools, maybe just for a month. This allows you enough time to find a potential product without the expense of a yearly subscription.
