Amazon Product Image Checker
Free, browser-based tool that checks Amazon image requirements and image best practices. Verify size, format, white background, zoom readiness, and more.
Add an image here or click to browse
Supports JPG, PNG, WebP • Single file only
Required Checks
Helpful Tips
What Is the Amazon Image Checker?
Product images are one of the most important parts of your listing, so it’s important to get them right. I built this tool as a quick and free way to test if your images meet Amazon’s requirements and best practices. It covers a lot of the basics that new sellers often overlook, like:
- File Format: It checks that your image uses one of Amazon’s accepted file formats, like JPEG, PNG, or TIFF
- Dimensions: It checks that your image is at least 1000 pixels on the longest side to enable customer zoom.
- File Size: The tool flags anything over 10 MB and verifies if your image is in the recommended range of 1-2 MB
- Background Detection: It detects if the background is pure white (RGB 255,255,255) for main images, in order to meet Amazon’s requirements
- Other Requirements and Best Practices: Additionally, it checks things like transparency, sharpness, subject fill ratio, edge cropping, color profile, EXIF orientation, and your filename structure
The tool works entirely in your browser with no server uploads, account requirements, or email signups. It is completely free and easy to use. Simply drop in your image and see the results.
How to Use the Free Product Image Checker
It’s super easy to get started with the Amazon Image Checker. As long as you have your images ready to go, it only takes a few seconds to get your results.
- Add Your Image: Find the image you want to test and either click on the center area “Add an Image or Click Browse” or drag your image into the box. The tool supports common image formats like JPG, PNG, or WebP, and it shows a preview as soon as your image is uploaded.
- Choose Image Type: Choose whether your image is your “Main Image” or a “Secondary Image” using the buttons below the upload area. This step is important because Amazon has stricter rules for main images (the image that appears in search results), like requiring a solid white background. Once selected, the checker runs automatically and displays results in seconds
- Review Your Results: It’s split into requirements for basics like dimensions and file size, plus helpful tips and best practices for things like sharpness or how much the product fills the frame. Each row has a colored dot: green = good, blue = info or minor issues, yellow = needs attention, red = must fix. If you’re not sure what something means, you can hover over the tooltips to get an explanation of each metric and why it matters.
- Export Your Results (Optional): If you’d like to save your results, you can click “Export Report” to save a JSON file of the details for your records. Or use “Start Over” to clear it and try another photo.
Understanding Amazon Product Image Requirements in 2025
Amazon’s rules haven’t changed a ton this year, but if you’re still new to the marketplace, you may not be familiar with all of the requirements Amazon has when it comes to product images. Even though they don’t always enforce every rule, it’s important that you know what they are and keep them in mind.
Below, I’ve listed some of the most important rules you should always follow, but I highly recommend checking out Amazon’s complete list of product image requirements for a more detailed breakdown.
Main image rules
Your main image is the photo that shows up in search results, so it needs to be clean, clear, and consistent across listings. You’ll need to use a pure white background, and the image has to show exactly what you’re selling to customers. That means no added text, logos, watermarks, badges, or borders. Just the product itself.
Make sure the product fills most of the frame. A good target is around 85% of the total space. This helps your product appear larger in search results, which makes it easier for shoppers to spot and click.
Size and zoom
Amazon unlocks zoom when your image hits at least 1,000 pixels on the longest side. Larger files often look better on mobile and desktop, so I like 1,500 to 2,000 pixels when possible. Just remember, you need to keep the file size under 10 MB.
File types
JPEG is the most common choice. PNG and TIFF are also accepted, and non-animated GIFs can work for some categories, but I almost always pick JPEG for the smaller file size and faster load times.
Color and orientation
Export in RGB, ideally sRGB, so colors display as expected on the web. If you’re uploading straight from a phone or camera, watch for EXIF orientation problems. If an image uploads sideways, rotate it in your editor and re-save before you publish.
Category Specific Requirements
If you sell in apparel or other special categories, there can be extra rules you’ll need to follow, but the basics stay the same: clean background, a focus on the product, high resolution, and no edge clipping.
Besides following Amazon’s rules and requirements, you’ll also want to make sure your images are optimized for clicks and conversions.
- Keep the main image simple, bright, and tight around the product.
- Avoid heavy shadows that tint the background gray.
- Make sure nothing is cut off by the frame
- Use your secondary images to show scale, features, lifestyle, and simple infographics where text is allowed
If you want a deeper dive into this topic, I wrote a full breakdown with examples in my guide on Amazon photography requirements. That article covers how to optimize your images for more sales, common mistakes to avoid, and includes a ton of helpful tips and examples.
Frequently Asked Questions (FAQs)
What size should Amazon images be?
Amazon accepts images from 500 to 10,000 pixels on the longest side. Use at least 1,000 pixels on the longest side to activate zoom. I recommend using images that are 2,000 by 2,000 for crisp zoom and mobile display.
If you’re image is too small (less than 1000 x 1000) you’re photos may be hard too distinguish and blurry, like in the example below.
What file types can I upload?
JPEG, PNG, and TIFF are accepted. JPEG is the go-to for most listings because it compresses well while keeping quality.
Do I need square images?
Square images work well for main photos, but it’s not a hard requirement for every category. I still prefer square for consistency in search.
Do all images need a white background on Amazon?
No. The pure white rule applies only to your main image. Secondary images can use lifestyle scenes, close ups, charts, or infographics to help shoppers understand your product.
Are lifestyle images allowed?
Yes, in secondary slots. Keep the main image clean and use secondary images to show use, scale, and important details.
Additional Tools for Amazon Sellers
If you’re still new to the world of Amazon, we have a bunch of free tools and guides I recommend checking out.
- FBA Profit Calculator: A free tool to quickly validate potential product ideas. Calculate your potential margins, ROI, expected fees, and more.
- Amazon PPC Calculator: Another free tool to help sellers plan and optimize their Amazon Ad campaigns. Determine your ACoS, break-even CPC’s, plan out future campaigns, and optimize existing ones.
- Amazon Photography Requirements: 8 Steps to Stronger Product Photos: Learn how to optimize your images even further. This article teaches you how to create stunning product images that can increase click-through rates and drive more conversions.
- Amazon Listing Optimization in 2025: A Complete Guide: Once you’ve optimized your images, it’s time to upgrade the rest of your listing. Our guide teaches you how to take your title, bullet points, and A+ content to the next level to further boost your sales.
- Amazon Search Term Report Analyzer: Optimize your ad campaigns by quickly analyzing your search term report. Spot winning keywords, losing keywords, and find new ways to improve your campaign organization.
- What Is Amazon PPC? The Beginner’s Guide: Learn the basics of Amazon Advertising. This guide covers the different ad types, how the ad auction works, and it teaches you how to create your first ad campaign.
