Feeling overwhelmed by your Amazon business lately? If you’re like most sellers, your to-do list never stops growing – from chasing down suppliers and tweaking PPC campaigns to keeping tabs on your competition. But here’s the exciting part: the most successful sellers aren’t working harder, they’re working smarter with AI.
And that’s where modern AI tools shine. Think of them as your round-the-clock assistant who never needs a coffee break. These tools streamline everything from product research to competitor analysis, and even video creation. The best part? They’re designed specifically for Amazon sellers like you.
After evaluating dozens of AI tools, I’m confident there’s one out there that will meet your needs. Based on my testing, here are my nine picks for the best AI tools for Amazon sellers.
The 9 best AI tools for Amazon sellers
- Data Dive for keyword research and listing optimization
- VOC AI for review analysis
- Opus AI for creating video clips
- Ecomtent for creating product images and infographics
- Perci AI for Amazon copywriting
- TopView for creating product videos
- Motion for productivity and scheduling
- Chat GPT for your day-to-day tasks
- Claude for text-based analysis and general use
What makes the best AI Tool for Amazon?
With so many AI tools available, it can be tough to figure out which one will actually benefit your business. To help narrow things down, we focused on tools that truly enhance productivity and deliver real value for Amazon sellers.
Here are the five main criteria we used to evaluate the best AI tools for Amazon sellers:
- User Experience: A tool should feel intuitive, even if you’re not tech-savvy. The best options streamline your workflow instead of adding complexity, with clean interfaces, clear instructions, and features that are easy to access. If you find yourself wrestling with the software, it’s not saving you time, it’s wasting it.
- Real Use-Case: Each tool on our list addresses core Amazon seller challenges. We prioritized tools that focus on important tasks: keyword research, competitor analysis, productivity, and listing optimization.
- Value for Money: Monthly subscriptions can add up fast, so it’s important to choose tools that feel like an investment, not just another expense. We chose tools that we believe pay for themselves either through results, workflow, or the amount of time they save.
- Easy to Learn: We picked tools that are powerful but not confusing. Some tools, like Chat GPT and Claude, can do lots of different things once you get to know them. Others, like Ecomtent and TopView, are simpler and focus on doing one thing really well. All these tools come with excellent documentation and help if you need it.
Next up, we’ve put together a comparison chart to help you quickly review the top nine AI tools for Amazon sellers in 2025.
Your quick guide to the best AI tools for Amazon sellers
| For | Key Feature | Pricing | |
| Data Dive | Product validation and optimization | AI listing optimization and keyword research | From $39/month |
| VOC AI | Review analysis | Customer and market insights tool | From $99/month |
| Opus AI | Creating video snippets | Automatically generate social media clips from a long-form product video | From $15/month |
| Ecomtent | Creating product images and infographics | Create lifestyle images, A+ content, and infographics with AI | From $199/month |
| Perci AI | Amazon AI copywriting | Creates optimized headlines, bullets, and descriptions | From $149/month |
| TopView | Creating product videos | Create UGC-style product videos with AI avatars and voice-over | From $19/month |
| Motion | Scheduling and productivity | Automatically optimize your schedule with the help of AI | From $34/month |
| Chat GPT | Day-to-day use / Multipurpose | Multipurpose. Create images, analyze data, brainstorm ideas, etc | Free plan available. Paid is $20/month |
| Claude | Multipurpose. Text-based analysis | Multipurpose. Better for text-based projects. Analyzing reviews, optimizing listings , etc | Free plan available. Paid is $20/month |
The best Amazon AI tool for keyword research and product validation
Data Dive
Category: Keyword research, product validation, listing optimization
Key Features:
- Advanced keyword and competitor research
- AI-powered listing optimization
- Product validation tools
A newer tool, with a growing reputation, is Data Dive. This AI-powered software helps Amazon sellers with three major parts of their business.
- Validating product ideas
- Launching new products
- Optimizing existing product listings
Starting with product validation, the Product Scorecard Tool is perfect for vetting product ideas before committing to them. By answering a set of multiple-choice questions, you get a score that evaluates traffic, profitability, competitiveness, and potential. A high score? You’re likely looking at a safe bet. A low score? Maybe pump the brakes.
Data Dive doesn’t stop there. Its AI Product Brief Tool scans your competitors’ product pages and reviews, identifying gaps you can fill. It then creates an in-depth target customer profile and also generates a list of ways you can improve on existing products.
However, in my opinion, Data Dive’s keyword tool and listing builder are the main reasons to be excited about this product. Their keyword tool is extremely in-depth and includes a full, color-coded breakdown showing how each of your competitors ranks for every relevant keyword. It’s a great tool for finding opportunities and holes in the market.
Their listing builder tool uses AI and a unique “ranking juice” metric to optimize your headline and bullets. By using a range of metrics, including search volume and relevancy, Data Dive will optimize your listing to have the best chance of ranking for the most monthly searches. While I don’t recommend using the results word-for-word, it’s a quick way of taking a listing from 0-80, before you edit the final result.
Overall, Data Dive is an excellent AI tool for Amazon sellers that will only get better with time. The tool gets constant updates, and they plan to create an AI-powered sourcing tool in the future. If you’re serious about building a product strategy from the ground up—whether you’re validating ideas, cutting PPC waste, or crafting standout listings—Data Dive is an excellent choice.
Free Trial: Data Dive does not offer a free trial
Pricing: Pricing starts at $39/month for the Starter Plan.
The best AI tool for Amazon review analysis
VOC AI
Category: Review analysis, customer insights
Key Features:
- AI-powered review analysis
- Generates in-depth customer profiles
- Competitor analysis tools
What if you could turn every customer review into a goldmine of insights? That’s exactly what VOC AI delivers. This review analysis tool doesn’t just crunch numbers—it breaks down what customers are really saying, giving you the tools to create better products, listings, and strategies.
At its core, VOC AI takes product reviews to the next level. Input a product’s ASIN, and the platform analyzes every piece of customer feedback to answer the who, what, when, and where. For example, under the “Who” category, you might discover that “husbands” and “fathers” dominate the conversation, making it easier to fine-tune your product’s messaging. It even highlights how and when the product is used, like whether it’s a seasonal favorite for Christmas or a go-to gift for birthdays.
For sellers looking to stay ahead of trends, VOC AI also includes a social listening tool. It scans social media platforms to reveal the most common discussions and emerging trends tied to any product or niche.
VOC AI also comes packed with extras like an AI Listing Tool, market share analysis, negative review detector, SEO article assistant, and even a hashtag generator, making it a one-stop shop for Amazon sellers who want to understand their customers and create optimized listings.
Whether you’re brainstorming new product ideas, improving existing ones, or crafting better ads, VOC AI equips you with valuable customer insights. For sellers who know that listening to customers is the key to success, this tool is a must-have.
Free Trial: VOC AI offers a free trial; no credit card is required.
Pricing: The Pro plan starts at $99/month, which includes 30 review and market analysis reports per month.
The best AI video editing tool for Amazon sellers
Opus AI
Category: Video editing / Video snippet creation
Key Features:
- Create social media video snippets from full-length product videos
- AI-generated, animated captions
- Affordable plans
Struggling to turn long-form videos into social media content? Opus AI is here to save you time and effort. This tool transforms full-length videos into optimized, shareable snippets—perfect for grabbing attention on platforms like Instagram, TikTok, and YouTube Shorts.
Using Opus AI is as simple as uploading your video and letting the AI work its magic. In just 5–10 minutes, it generates clips complete with titles, descriptions, and even a “virality score” to predict each snippet’s performance. Want more control? You can tweak everything—from captions and overlays to layouts and colors—so the clips fit your brand’s personality.
One standout feature is its auto-captioning tool. It doesn’t just add text; it animates it, highlights key phrases, and even gives you the option to add emojis for extra flair. Need to emphasize specific parts of your video? The AI automatically frames the action correctly, saving you from endless manual adjustments. Although it made a few mistakes, from our tests, it accurately framed the subject around 90% of the time.
Opus AI also gives you the option to add b-roll footage to your video. The platform identifies moments that could use a visual boost and seamlessly integrates supporting royalty-free or AI clips, making your videos look polished and professional.
Whether you’re launching a new product or running ads for your Amazon store, Opus AI can help you connect with your audience in a way that’s fast and effective. Perfect for sellers who want to focus on their business instead of battling video-editing software, this tool brings your content strategy into the social media era.
Free Trial: Opus AI offers a 7-day free trial of their Pro Plan with 90 minutes of video processing time or around 30 downloadable clips
Pricing: The Starter Plan is $15/month for 150 credits/month (1 credit = 1 minute of video processing time). There is also a free plan, but it does include a watermark.
The best Amazon AI tool for image creation and listing optimization
Ecomtent
Category: Product and infographic creation / Listing optimization
Key Features:
- Generates lifestyle images and product infographics using AI
- AI listing generation and optimization tools included
- Publishes directly to Amazon
If you’ve ever wrestled with creating polished Amazon listings or professional product images, Ecomtent could be your secret weapon. This tool combines AI-powered listing optimization with image creation to help sellers stand out on Amazon, Walmart, eBay, and beyond.
At its core, Ecomtent is an image creation tool with the ability to create lifestyle images, infographics, or A+ content with the help of AI. You can allow Ecomtent to generate images on its own or use a text-based prompt (similar to Midjourney or DALL·E) to create custom images. Like most AI-image software, not every prompt will generate a perfect result, but from our tests, we found that you get a workable image within a few tries.
To create infographics, users simply select a template, and Ecomtent automatically pulls information from their product listing to populate the required fields. If you’ve used Canva before, the process will feel familiar, only with fewer manual steps.
Additionally, like several other tools on our list, Ecomtent comes with an AI-powered listing generator that creates optimized headlines, bullets, and descriptions for your product page. It’s not as powerful as some of the dedicated tools on our list, but it’s a nice feature to include with your subscription.
While its price point is expensive, starting at $160/month, Ecomtent aims to be a cheaper alternative to photo studios or design agencies, which can cost thousands of dollars per product. While the results are not at that level, Ecomtent is a great option for newer sellers looking to create product images without the budget for more expensive services.
Free Trial: Ecomtent does not offer a free trial
Pricing: The Seller Basic plan is $160/month to create lifestyle images, infographics, and optimized copy for up to 12 monthly SKUs.
The best AI copywriting software for Amazon sellers
Perci AI
Category: Product listing creation. AI keyword research/tracking.
Key Features:
- AI copywriter/listing builder
- Advanced keyword tool
- Built-in Amazon TOS compliance
If you’ve ever spent hours perfecting your Amazon listing only to wonder if it’s truly optimized, Perci AI is here to put those worries to rest. This AI-powered copywriting and keyword tool takes the guesswork out of creating high-performing product listings.
Creating a listing with Perci AI is simple. Start by inputting your product’s name, brand, and description. You can then customize your listing with options like bullet length, topics, tone of voice, keywords, and language. Need to tweak just one bullet point or headline? Perci can rewrite individual sections with a single click, offering endless flexibility. While we always recommend editing the final product, Perci is an easy way to take a new listing from 0-80% in just a few minutes.
Once your listing is completed, Perci will display a listing score to give you an idea of how optimized your listing is, along with the total number of keywords included and the estimated monthly searches for those terms. It is also programmed with a full list of all terms and phrases that are against Amazon’s terms of service and will display a warning if any of those words are included in your listing.
The second major tool Perci has to offer is its Keyword Wizard tool. Like many keyword tools, it starts by analyzing an ASIN or main keyword to generate a master keyword list. Once this list is created, Perci will then use AI to automatically clean up your keyword list by removing unrelated terms, brand names, foreign languages, and misspellings. What’s more, you can apply premade strategies, like targeting high search volume and low competition keywords, to focus on the most profitable opportunities. Once your list is finalized, send it straight to the listing generator to seamlessly incorporate keywords into your content.
Whether you’re crafting your first product description or managing a large catalog, Perci AI is a valuable tool for creating SEO-optimized listings. For Amazon sellers looking to level up their SEO, Perci AI delivers precision and simplicity.
Free Trial: Perci AI does not offer a free trial.
Pricing: Starts at $149/month for up to 50 listings and the ability to track 1000 keywords
The best Amazon AI tool for product video creation
TopView
Category: AI product video creation
Key Features:
- Creates product videos using an AI avatar and voiceover
- Upload custom images and videos or use content from your product listing
- 100+ avatars and 100+ voices to choose from
Video marketing is king, but creating high-quality, engaging videos can cost a fortune. TopView changes that by offering an AI-powered video creator that mimics the style of influencer content, without the influencer price tag.
Here’s how it works: TopView uses your product page as the foundation for the video. Simply add a link, and the tool will analyze your current product images and videos. You can then choose to include those assets within the video or instead upload new ones. From there, you can choose everything, from an AI avatar to voiceover, style, and language. You can also choose to upload your own script or have TopView create one with ChatGPT.
Once your draft is ready, you’ll be able to edit specific details, like the voiceover, scenes, and captions.
With hundreds of AI avatars, over one hundred customizable voice options (including voice cloning), and support for 20+ languages, TopView is an affordable alternative for creating influencer-style product videos.
Free Trial: TopView doesn’t offer a free trial, but it does provide a free plan that allows users to create two videos per month with a watermark.
Pricing: The Starter plan is $19/month for 50 credits a month (10 videos)
The best AI tool for scheduling and productivity
Motion
Category: AI scheduler and productivity tool
Key Features:
- Automatically plan your day based on your priorities and tasks
- Easy to reschedule tasks or expand deadlines
- Excellent tool for small teams or sellers with VAs
Managing your day while running a business is hard. Enter Motion, an AI-powered scheduling tool that takes the chaos out of planning. It’s like hiring a part-time project manager without the overhead.
Unlike most calendar or scheduler apps, Motion uses an AI auto-scheduler, which organizes your tasks based on your work hours, deadlines, priorities, and the time each task will take. Adding tasks is simple, just input the details, and Motion slots them into your calendar in the most efficient order. If life throws a curveball, simply mark a task as done, reschedule it, or extend its deadline, and Motion adjusts everything seamlessly.
Motion also excels in task organization. You can create labels, templates, and statuses for projects, so everything stays structured. For example, I used statuses like “Research,” “Drafting,” and “Review” to keep a writing project on track. The visual clarity made it easy to stay focused and feel accomplished as tasks moved along.
Whether you’re trying to prioritize your to-do list or organize your VAs, this tool helps you stay on top of it all. If you’re looking to boost your productivity, I highly encourage you to sign up for their free trial and see if Motion is right for you.
Free Trial: Motion offers a 7-day free trial.
Pricing: $34/month for individual pricing. $20/month for team-based pricing.
The best all-purpose AI tool for Amazon sellers
Chat GPT
Category: Multipurpose AI Chatbot
Key Features:
- General-purpose AI tool
- Excellent for data analysis and brainstorming
- Interact with text, images, voice, video, and web searches
You’ve probably already heard of ChatGPT, it’s one of the most popular AI tools on the planet. But if it’s new to you, here’s the gist: ChatGPT is an AI-powered chatbot capable of generating text, searching the internet, creating images, answering questions, and much more. For Amazon sellers, it’s like having a personal assistant that’s always available.
Here’s how ChatGPT can make your life as a seller easier:
- Keyword Research: Analyze keyword ideas or clean up existing keyword lists to optimize your product listings.
- Listing Optimization: Write detailed, SEO-friendly descriptions, bullet points, and titles for your products.
- Competitor Analysis: Ask ChatGPT to summarize and analyze competitors’ listings to identify opportunities.
- Brainstorming: My personal favorite use of ChatGPT. Get ideas for new products, marketing strategies, or promotions.
ChatGPT has both a free and paid plan. The free plan gives you access to a slightly older model (currently GPT-4) for a limited number of uses each day. The Pro plan, which is quite affordable at $20 per month, unlocks GPT-o1, a more advanced model, and gives you access to voice and video inputs.
In my experience, this is the single most versatile tool available for Amazon sellers. It’s reliable, easy to use, and can save you hours of work every week. If you’re only going to try one AI tool, make it ChatGPT.
Free Trial: ChatGPT does not offer a free trial, but it does provide a free account with access to a slightly older model than paid plans.
Pricing: Paid plans start at $20/month with more access to advanced models, larger use limits, more image creation, access to video creation (Sora), and more
The best AI tool for text-based analysis
Claude
Category: Multipurpose AI Chatbot
Key Features:
- General-purpose AI tool
- Excellent for review analysis and text analysis
- More “human” sounding than ChatGPT
Much like ChatGPT, Claude is a multipurpose AI chatbot with many potential uses for Amazon sellers. It’s designed to help with tasks like writing, brainstorming, and even coding. While its approach and style differ slightly, Claude excels in specific areas that can make a big impact on your business.
While we prefer ChatGPT for data analysis, Claude typically performs better at analyzing text. This makes it a great choice for analyzing product reviews, for example. A second strength for Claude is its writing style. While ChatGPT tends to sound more “robotic”, Claude has a more natural, human-sounding writing style. This makes it a better choice for creating any marketing materials, email drafts, or product listings.
Another area where Claude shines is in its ability to handle code. If you’re working with Shopify, Amazon’s API, or any other tech-heavy side of your business, Claude’s superior coding abilities make it a great option for handling custom scripts, automation, and integrations. Just provide some context, and Claude can help you craft the perfect script.
Claude’s only main drawback is handling larger files. Compared to ChatGPT, the amount of data that Claude can analyze at once is much smaller. This means that oftentimes you will need to separate larger files into several smaller ones to get Claude to interact with it.
Personally, I use both Claude and ChatGPT. I use Claude for any text or writing projects and rely on ChatGPT for problem-solving, data analysis, and general use. If you’ve only ever tried ChatGPT, I highly encourage you to give Claude’s free plan a try.
Free Trial: Claude does not offer a free trial, but it does provide a free account with access to a slightly older model than paid plans.
Pricing: Paid plans start at $20/month for larger usage limits, access to more models, and use of their Projects feature to organize your chats.
Frequently Asked Questions (FAQ’s)
Can I use AI to sell on Amazon?
Yes, AI tools are allowed on Amazon and can help automate tasks, optimize listings, analyze reviews, and improve ads. They save time, boost efficiency, and streamline workflow—all within Amazon’s terms of service.
Are there free AI tools for Amazon sellers?
Yes, free AI tools like ChatGPT and Claude can help Amazon sellers with listing optimization, product research, review analysis, keyword research, and more. While subscription plans exist, their free plans can help you with many parts of your Amazon business.
What is the best AI tool for beginners selling on Amazon?
For beginners, ChatGPT and Claude are excellent starting points. Both offer free plans and can help with tasks like brainstorming product ideas, improving listings, and answering common questions.
ChatGPT is great for detailed assistance and data analysis, while Claude shines with natural-sounding content and tone. Either tool can guide you as you learn the ropes and grow your Amazon business.
Which AI tools are the most affordable for Amazon sellers?
The most affordable AI tools for Amazon sellers are ChatGPT and Claude, with paid plans starting at just $20/month. These multipurpose tools help with listing optimization, content creation, and customer insights, offering great value for a low monthly cost.
Are AI tools worth the investment for small Amazon sellers?
Not always, AI has become a trendy buzzword, and many software companies are using it to market their tools, even when the “AI” doesn’t add much value. Just because a tool claims to use AI doesn’t mean it’s worth the cost. In many cases, traditional tools without AI can do the job just as well, if not better.
If you’re curious about trying AI, start with free plans from ChatGPT or Claude. These tools are the platforms that most modern AI tools are built on and are extremely flexible. They can help with research, brainstorming, analysis, problem solving, you name it. Once your business grows and you better understand your needs, you can explore more advanced AI tools to save time and optimize your workflow. But there’s no rush—start simple and scale up when it makes sense.
How to choose the best AI tool for your Amazon business
Which AI tool is best for your Amazon business? It depends on your needs. Are you starting out and want free, versatile tools? ChatGPT and Claude offer accessible options to dip your toes into AI. Need more advanced capabilities? Tools like Data Dive or Perci AI are perfect for fine-tuning listings and product research.
Keep in mind that not every tool with “AI” in its name will revolutionize your workflow. It’s about finding what genuinely adds value to your business. Start small, test a few free options, and grow from there.
For my own business, we just recently switched to Data Dive as our keyword tool, and I’ve used Chat GPT or Claude almost daily for a couple of years now. But what works for me might not be the best fit for you. What tools will you try first?
