If you’re selling on Amazon in 2025, you already know the basics aren’t enough. You’re not just trying to list your product—you’re trying to rank it, convert traffic, and keep your ad costs under control. That’s where Amazon long tail keywords come in.
These longer, more specific search terms can help your product show up in search results—without competing against massive brands or wasting ad spend. They’re often overlooked by new sellers, but they offer some of the easiest wins when it comes to improving your SEO and increasing your conversion rate.
In this post, we’ll break down what long tail keywords actually are, why they matter for organic rankings and ad performance, and how you can start using them today, even if you’re a brand-new seller.
Why Long Tail Keywords Matter for Amazon SEO
With competition on Amazon at an all-time high, launching a new product has never been more challenging. Ranking in organic search results and creating profitable advertising campaigns has become a real challenge for new sellers. This is where longtail keywords come in. By targeting highly relevant, buying-intent keywords you can improve your rankings in Amazon search results and get lower cost-per-clicks in your advertising campaigns.
In this section we’ll go over the basics of Amazon longtail keywords and what makes them so important in 2025.
Short-Tail vs. Longtail Keywords
Short-tail keywords are broad, high-traffic search terms like “backpack” or “protein powder.” They attract a lot of searches but are extremely competitive, making it hard to rank unless you have an established brand and a big budget. Longtail keywords, on the other hand, are longer, more specific phrases like “men’s brown leather nonslip work shoes” or “organic vanilla whey protein powder.” They may have fewer searches, but they tend to have much higher conversion rates, much lower competition and are much cheaper from an advertising standpoint.
Another way to look at it is by search intent. Someone searching for a “yoga mat” or “hair dryer” is most likely browsing and still deciding what type, brand, or product style they’re looking for. On the other hand, someone searching for a “non-slip yoga mat with carrying strap” or “ionic hair dryer with diffuser” already knows exactly what they are looking for and is much more likely to make a purchase.
The Benefits of Using Longtail Keywords
There are three major benefits of using longtail keywords both in your advertising campaigns and on your product listing page:
- Less Competition: A general rule of thumb is, that the longer the keyword the lower the competition. As a new seller, it is next to impossible to rank highly for shortail keywords like “backpack” or “water bottle.” However, long tail keywords like “Anti-Theft Travel Backpack with USB Port” or “Insulated Water Bottle with Fruit Infuser” will have much less competition and will therefore be much easier to rank for.
- Higher Conversion Rates: The more specific the search, the more likely the shopper is to make a purchase. Using our previous example, someone searching for an “Anti-Theft Travel Backpack with USB Port” clearly knows what they’re looking for and is ready to make a purchase. On the flip side, a shopper searching for a “backpack” is most likely browsing and is not as far into the purchase funnel.
- Lower Cost: Sing longtail keywords generally come with less competition, it means you’re not bidding against as many sellers in Amazon PPC auctions. As a result, the cost-per-click (CPC) is usually much lower than with broad, high-traffic keywords. This allows you to stretch your ad budget further—driving more targeted traffic to your listing without, typically at a more profitable CPC.
Where to Use Amazon Long Tail Keywords in Your Listing
Once you’ve found your high-converting longtail keywords, the next step is knowing where to use them in your Amazon listing. There are several key places to include long-tail keywords, and we’ll start with the most important part of your listing, the product title.
For a more detailed guide on optimizing your product title, bullet points, and description check out our full guide on how to optimize your Amazon product listing.
Product Title
Your product title is the most important ranking factor on Amazon. It should include your most valuable longtail keyword while still reading naturally. The goal is to make the title both search-friendly and appealing to shoppers. For example, instead of a vague title like “Pet Bed for Dogs”, a more optimized version using a longtail keyword would be:
“Orthopedic Memory Foam Pet Bed for Large Dogs – Waterproof & Washable Cover”
This title includes specific product details that align with what customers are actually searching for, improving both rankings and conversions.
Bullet Points
Amazon’s algorithm scans bullet points for relevant keywords, but your customer is skimming them for quick insights. It’s a balancing act—your job is to include Amazon long tail keywords without sounding like a robot. The key is to write naturally, make the benefits clear, and blend in search terms where they make sense.
For example, instead of: “This pet bed is soft and durable.” Try: “Designed for comfort, this orthopedic memory foam pet bed for large dogs provides superior joint support and features a waterproof, washable cover for easy cleaning.” In this version, the long tail keyword “orthopedic memory foam pet bed for large dogs” fits naturally into a sentence that also highlights benefits and features.
As you write, aim to work in as many relevant long tail keywords as possible, just don’t force them. Each bullet should still make sense and feel easy to read. A good rule of thumb is to target around 200–250 characters per bullet, starting each one with a clear, bolded benefit, followed by the supporting feature.
Remember, this isn’t just about visibility in search results. Strong, keyword-optimized bullets improve both your SEO and your conversion rate, getting your product in front of more shoppers and helping them decide to buy.
Product Description
The product description gives you more space to expand on your product’s features, benefits, and unique selling points. While Amazon’s algorithm weighs this section less heavily than titles or bullets, it’s still a valuable opportunity to reinforce long tail keywords and help your product show up in more search results.
Amazon allows up to 2,000 characters in this section, so use the space wisely. The extra room lets you include additional long tail keywords that didn’t fit elsewhere, but make sure they’re blended in naturally.
Backend Search Terms
Amazon allows sellers to enter search terms, called “Generic Keywords” in the backend of your listing, which are invisible to shoppers but still help with ranking. This is the perfect place to include relevant longtail keywords that you couldn’t fit naturally into the visible listing.
A few key rules for backend keywords:
- Don’t repeat keywords already used in your title or bullet points.
- Avoid commas, colons, or short words like “a”, “and”, or “the.” Using these articles does not improve your SEO and just takes up space that could be used to include more keywords. When adding backend search terms simply include a single space after each keyword.
- Avoid using subjective claims, temporary statements, or brand names. Subjective claims like “the best” or “cheapest”, temporary statements like “limited time” or “on sale now”, along with brand names are all against Amazon’s terms of service and should be avoided
For a deeper dive into this topic check out our full article on Amazon Backend Keywords.
How to Find High-Converting Long Tail Keywords
When it comes to Amazon long-tail keyword research, there’s a mix of both free and paid tools you can use. In this section, we’ll walk through some of the most popular options and break down the basic steps to help you find high-converting long-tail keywords for your product listings and ad campaigns.
Using Paid Keyword Research Tools
If you have the budget we highly recommend using a paid keyword tool. Software like Helium 10, Jungle Scout, and Data Dive take the guesswork out of keyword research and can save you countless hours by creating a list of highly relevant longtail keywords in just minutes.
While each tool is slightly different the basic workflow for each one is relatively the same.
- Start with a root keyword: This is your product’s most basic term. For example, if you sell a pet bed, your root keyword would simply be “pet bed.” Using an incognito browser window search for this term on Amazon. From here find around 10 competitors with products that are most similar to your own.
- Record your competitor’s ASINs: When you find a competitor’s product scroll down their product page until you find the “Product Details” section. Find their product ASIN and record it. Do this for all 10 or so competitor products.
- Run a Reverse ASIN search: Using your keyword tool enter each competitor ASIN into the search field. This will generate a keyword list containing all of the search terms that your competitors rank for. At this point, your list will most likely contain 1000+ keywords.
- Filter your keyword list: To remove any irrelevant keywords it’s important to filter your keyword list. Each keyword tool includes different filters but some common ones are: Max Organic Rank (We recommend setting a max rank of 50. This means that the keyword tool will only show keywords where your competitor ranks in the top 50 results for each keyword), Ranking Competitors (By setting this to say “3” your keyword list will only include keywords that at least 3 of your competitors rank for. This is a quick way of removing any random keywords or branded terms.), Minimum Word Count (This filter allows you to find just Amazon long tail keywords. By setting this to a minimum of at least “3” you will remove any short tail keywords or generic search terms)
- Manually check over your list: It’s important to manually read through the list of keywords and decide if each keyword is relevant to your product. During this step also remove any branded or miscellaneous keywords that were not already filtered out in the previous step.
For more information on keyword tools, including the pros and cons for each one, check out our article, 7 Best Amazon Keyword Research Tools in 2025.
Free Keyword Research Methods
There are several free keyword research methods that you can use to find Amazon long tail keywords for your products. If you’re a brand-registered seller, you have access to the Search Query report in Brand Analytics. For advertisers, there is the Search Term Report from Amazon ads, and for all sellers, there is the Product Opportunity Finder in Seller Central. Additionally, several free third-party tools also provide Amazon keyword data.
- Brand Analytics – Search Query Performance Report
This report shows the top search terms that are leading shoppers to your products. It ranks keywords based on impressions, clicks, and conversions, so you can see which terms are actually driving sales. Set your date range to quarterly for a bigger data pool and focus on high-converting long-tail searches. - Search Term Report from Amazon Ads
If you’re running PPC campaigns, this report is a goldmine. It reveals the exact search terms customers used before clicking and purchasing from your ad. To get the most useful insights, pull reports for all your campaign types (Sponsored Products, Sponsored Brands, and Sponsored Display) and filter out terms that didn’t generate sales. - Product Opportunity Explorer: This tool in Seller Central shows you the search terms that generate 90% of the clicks within any given niche on Amazon. While it requires more manual effort than paid tools, you’ll need to check each relevant niche individually, it’s a free way to discover the most valuable long-tail keywords for any product on Amazon.
- Third-Party Tools: Some of the most common third-party tools available are: Keywords Everywhere (a free browser extension), keywordtool.io, Ahrefs Amazon Keyword Tool, and Keyword Dominator
Common Mistakes to Avoid with Amazon Long Tail Keywords
From my experience, Amazon keyword research is one of the most confusing topics for new sellers. Here is a list of some of the most common misconceptions and mistakes that sellers make when it comes to incorporating Amazon long tail keywords into their product listings and advertising campaigns.
- Focusing Only on Search Volume: Search volume is important, but it is not the only metric that matters. Keywords like “backpack” and “water bottle” have millions of monthly searches, but that doesn’t mean they’re good keywords to target in your ad campaigns or include in your listings. Amazon long tail keywords may have lower search volume, but they make up for it with higher conversion rates, lower CPC’s, and less competition for organic rankings.
- Ignoring Relevance: Another common mistake new sellers make is generating a keyword list using a tool like Helium 10 without taking the time to manually go through the list to remove irrelevant search terms. Just because a keyword is related to your product doesn’t mean it belongs in your listing. Manually check each keyword to make sure it truly fits—otherwise, you risk attracting the wrong audience and increasing your bounce rate.
- Keyword Stuffing: There’s a fine line between optimizing the amount of keywords in your listing and keyword stuffing. Cramming as many keywords as possible into your title or bullet points makes your listing hard to read and can hurt conversions. Amazon prioritizes readability and customer experience, so always use keywords naturally.
- Neglecting Backend Search Terms: Many sellers focus only on visible keywords and forget to optimize their backend search terms. While these keywords are not visible to customers, they help Amazon index your product and are vital to your organic SEO. For more information on this important feature, check out our full guide on Amazon backend keywords.
- Not Updating Keywords Regularly: Keyword trends shift, and what works today may not work next month. Review and update your keywords periodically using Amazon’s Brand Analytics and Search Terms Reports to keep your listing optimized.
How to Continuously Optimize Your Keywords for Long-Term Growth
One of the most common mistakes Amazon sellers make is thinking keyword research is a “one-and-done” process. It’s easy to assume that once you’ve done it for a new product, you can simply check it off your to-do list and move on. But in reality, the most successful sellers treat keyword research as an ongoing process. New search terms and opportunities are always emerging, and keywords that once performed well can lose their effectiveness over time.
Amazon’s marketplace is constantly shifting. New competitors enter, customer search behavior evolves, and rankings fluctuate. That’s why it’s important to regularly review your keyword data and make adjustments as needed.
Tools like the Search Query Report in Brand Analytics and the Search Terms Report from Amazon Advertising provide real, Amazon-sourced insights into what’s driving traffic and conversions. By checking these reports consistently, you can remove underperforming keywords, double down on high-converting ones, and uncover new longtail keywords that buyers are actually searching for.
A useful tip regarding the Search Term Report is that when creating the report, you have the option to have the report regularly sent to you on a set schedule. Simply select the “Recurring” option under the “Request time” category and choose the frequency and an end date. We highly recommend setting this up so you can continually update your keyword lists with new high-converting search terms.
Frequently Asked Questions (FAQ’s)
What are examples of long tail keywords?
Long tail keywords are longer, more specific search terms, that typically include 3 or more words. Examples include “women’s waterproof hiking boots size 8”, “organic vanilla whey protein powder”, or “black ergonomic office chair with lumbar support”. These keywords are less competitive but often lead to higher conversion rates because they closely match what shoppers are searching for.
Are long-tail keywords cheaper for advertising?
Yes, long-tail keywords are usually cheaper to bid on in Amazon PPC campaigns. Because they have lower competition, the cost-per-click (CPC) is often much lower than broad, high-volume keywords. As a bonus, long tail keywords also tend to have much higher conversion rates compared to broader, short-tail search terms.
Where do I start keyword research?
If you have the budget, a great place to start is with a keyword research tool like Helium 10, Jungle Scout, or Data Dive. These platforms simplify the process and help you build a highly targeted list of keywords related to your product.
Begin by identifying a few competitor ASINs and entering them into the tool. This will generate a list of the keywords your competitors are already ranking for. From there, you can use filters and metrics to narrow the list down, focusing on the most relevant, high-converting keywords for your listing.
Can I do keyword research for free?
Yes! Amazon provides free keyword research tools inside Seller Central. Brand Registered sellers can use the Search Query Report in Brand Analytics, while all sellers can access the Product Opportunity Explorer inside Seller Central. There are also several third-party tools like Keywords Everywhere, keywordtool.io, and the Ahrefs Amazon Keyword Tool, all of which are free to use.
Conclusion
Finding the right Amazon long tail keywords for your listing can make a massive difference in terms of SEO and profitability. With how competitive Amazon has become, and with fees continuing to rise year over year, taking advantage of these high-converting, lower-competition search terms is more important than ever.
When you take the time to add longtail keywords to your product listings and PPC campaigns, you’ll be surprised by just how much success you’ll find. From lower CPCs to improved SEO and higher conversion rates, long-tail keywords are a powerful tool for growing your Amazon business.
