Jungle Scout vs Helium 10: Which Amazon Tool Wins in 2025?

Trying to decide between Jungle Scout vs Helium 10? You’re not alone. Choosing the right Amazon seller tool can be confusing, especially when you’re just getting started. Both platforms offer similar features, and the internet is full of creators trying to convince you that one is better than the other. The truth is, both can help you find winning products, research keywords, and optimize listings, but each one shines in different ways.

Jungle Scout is the go-to choice for beginners. It’s simple, intuitive, and gives you the core tools you need to start selling without feeling buried in data. Helium 10, on the other hand, is packed with advanced analytics, automation, and multi-channel support that experienced sellers rely on to grow their business faster. Choosing the right one comes down to your goals, budget, and how much experience you have as an Amazon seller.

In this 2025 guide, I’ll break down how each platform stacks up across pricing, product and keyword research, advertising tools, AI features, and customer support, so you can make a clear, well-informed decision. By the end, you’ll know exactly which tool fits your business best and how to use it to build a more profitable Amazon brand.

Helium 10 vs Jungle Scout: A Quick Comparison

Before we get into the details of comparing each tool, let’s look at the big picture. Helium 10 and Jungle Scout have a lot in common. Each platform is designed as a full-service software suite for Amazon sellers. They offer similar tools, functionality, and even comparable pricing plans.

The main differences come down to how these tools perform in real-world use and how each one can benefit your business.

Helium 10 is built for sellers who want depth and flexibility. It includes over 40 tools and combines advanced keyword and product research, PPC automation, profit tracking, inventory management, and more into one software suite. It takes a bit longer to learn than Jungle Scout, but once you do, it can replace several smaller tools and give you tighter control over every stage of your business.

Jungle Scout is typically viewed as the more beginner-friendly option. It’s streamlined, easy to navigate, and has an excellent reputation for customer support. It doesn’t include as many tools as Helium 10, but it has all of the essential features you’ll need to launch and manage a successful Amazon business.

Pricing & Plans in 2025

When comparing Jungle Scout vs Helium 10, there’s no better place to start than pricing. Both platforms adjusted their plans for 2025, and while they target similar audiences, their pricing models take two very different approaches.

Free plan, trials, and refunds

Helium 10 is the clear winner when it comes to free access. It offers a permanent free plan that lets users test several of its powerful tools without entering any payment information. You’ll get limited access to Black Box, Xray, and Cerebro, just enough to experiment and learn how each tool works.

Earlier in 2025, Helium 10 also introduced a 7-day full-access trial with no payment required. This lets you test all of its key tools for a full week to see if the platform fits your needs. If you decide to sign up but change your mind, Helium 10 also provides a 7-day money-back guarantee on all paid plans.

Jungle Scout, on the other hand, doesn’t offer a free tier or trial period. However, it includes its own 7-day money-back guarantee for all plans. You must pay upfront, but the refund policy makes testing the platform for seven days essentially risk-free.

Monthly vs annual pricing

Both Jungle Scout and Helium 10 offer three paid tiers. Each plan also includes both monthly and annual pricing, with annual pricing typically saving you around 20-35% in exchange for a larger time commitment.

Helium 10’s paid tiers are Starter ($39/month), Platinum ($99/month), and Diamond ($279/month), and offer about 25% savings when billed annually.

Jungle Scout’s three payment plans: Starter ($49/month), Growth Accelerator ($79/month), and Brand Owner + CI ($149/month) plans follow a similar structure, with roughly 35–40 percent off annual subscriptions.

While Jungle Scout is cheaper across their mid and high tier plans, Helium 10 justifies its higher cost with additional tools, automation, and its Walmart and TikTok Shop Integrations.

Usage limits by plan tier

If you’re just getting started and testing the waters, Helium 10’s Starter Plan ($39/month) is their cheapest plan with limited access to premium tools. With this plan, you’ll get 20 lifetime searches with Black Box, their product research tool, 2 daily uses of both Cerebro and Magnet, their keyword research tools, and no access to advertising tools or keyword tracking.

The Platinum plan ($99/month) significantly lifts those restrictions by giving you access to 250 daily searches with Black Box and Cerebro and 150 searches a day with Magnet. You also get access to several additional tools, such as Refund Genie and Scribbles. Its Diamond plan ($279/month) removes nearly all limits, offering multi-account support, AI automation, and Walmart and TikTok integrations.

Jungle Scout’s tiers are quite similar. The Starter plan ($49/month) includes basic product and keyword research tools with small monthly caps and access to only one month of historical keyword data. The Growth Accelerator plan ($79/month) adds Rank Tracker, Review Automation, and Supplier Database access, while the Brand Owner + CI plan ($149/month) greatly expands product tracking, keyword history, and competitive insights.

Product Research: Helium 10 Black Box vs Jungle Scout’s Product Database

For Amazon sellers, choosing the right product research tool is often the first step in building a profitable business. Both Helium 10 and Jungle Scout offer a suite of tools designed to help sellers find winning products, but their methods and workflows differ in meaningful ways.

Helium 10 Black Box: filters and workflow

Helium 10’s Black Box is one of the most advanced product research tools available in 2025. It allows you to search through a database covering millions of Amazon products with a set of highly customizable filters for price, category, sales volume, weight, review count, and much more. Instead of forcing users into a single view, Black Box splits product research into six modes: products, keywords, competitors, niche, product targeting, and ABA Top Search Terms, making it easier to find new product ideas in several ways.

For sellers who like data, the control and customization available here is unmatched. You can filter your results with over a dozen parameters and even view profitability projections through the built-in profit calculator. This tool works well along with another Helium 10 tool, Xray, which will give you detailed product information like historical sales data, supplier info, and more, all from the Amazon product page.

For new sellers, Black Box does come with a bit of a learning curve. The many filters and tabs can be overwhelming at first, but once you get the hang of things, it quickly becomes one of the top product research tools on the market.

Jungle Scout Product Database: speed and simplicity

For Jungle Scout users, product research is split between two main tools: the Product Database and Opportunity Finder.

Product Database catalogs around 475 million Amazon listings and lets you filter products by price, sales, reviews, and more. While you don’t have as many options here as Black Box, you still get all of the key filters you’ll need to find profitable product ideas.

Opportunity Finder is a tool designed to simplify the process of niche research. By entering a keyword or product category, it generates related ideas alongside metrics for demand, competition, and an Opportunity Score (1-10) that rates a product’s potential. This guided approach makes it a great choice for beginners who want quick, data-backed decisions, without the need to set up and manage dozens of filters. Jungle Scout’s Chrome extension mirrors much of this functionality on Amazon, showing Opportunity Scores and historical sales charts directly on specific product pages.

While Jungle Scout doesn’t include as many bells and whistles as Helium 10, it wins on usability. The layout is very intuitive, and each tool flows seamlessly to the next, making it easy to get started.

When it comes to product research, my recommendation is that if you’re comfortable with a bit of a learning curve, Helium 10 is a great choice. The advanced filters and near-unlimited flexibility make Black Box an excellent product research tool. On the other hand, if you’re a brand-new seller or prefer a friendlier, more guided experience, Jungle Scout’s Product Database is still a strong option that’s more than capable of getting the job done.

Keyword & Listing Optimization: Helium 10 vs Jungle Scout

Helium 10 Keyword & Listing Tools

Helium 10 offers a complete workflow for finding, refining, and adding high-performing keywords directly into your Amazon listings. Its selection of keyword and listing optimization tools, like Cerebro, Magnet, Keyword Tracker, Frankenstein, and its AI Listing Builder, all work well together and are some of the top-performing tools on the market.

The star of the show is Cerebro, a reverse ASIN tool that reveals every keyword competitors rank for, both organic and sponsored. You’re able to input up to 10 competitor ASINs at once to create a list of thousands of potential keyword ideas. Sellers can instantly see metrics like search volume, organic rank, and suggested PPC bids. To create a more optimized list, you’ll also have access to over 25 filters to help narrow down your results to only the most high-performing search terms. Filters include: search volume, number of competitors (that rank for the keyword), average competitor ranking position, word count, and many more.

Much like their product research tool, Black Box, Cerebro can seem overwhelming at first, with so many options and filters, but the trade-off is a premium keyword tool with incredible flexibility and customization.

Magnet is an alternative keyword tool that can take an existing seed keyword and generate hundreds, or even thousands, of related search terms. It has filters for search volume, competition, and Amazon relevancy ranking to make it easy to isolate profitable long-tail keywords instead of wasting time on irrelevant results.

Once you have a rough keyword list, you can use Helium 10’s Keyword Processor and Cleaner to optimize your list by removing redundant or unhelpful search terms. You can then use these search terms in your product listing by accessing their AI Listing Builder, which automatically integrates chosen keywords into product titles, bullet points, and descriptions while avoiding keyword stuffing. The tool highlights which keywords have been used and where, helping you maximize both your listings’ SEO and readability.

Finally, once your keyword list is finished and your listings are complete, you can use the Keyword Tracker to monitor your performance over time. It regularly updates your rankings daily and can also send you alerts based on performance.

Jungle Scout Keyword & Listing Tools

Jungle Scout’s beginner-friendly design continues to shine through when it comes to keyword research and listing optimization. Its main keyword tool, Keyword Scout, lets users perform both seed and reverse ASIN searches from the same dashboard. When viewing results, users can see estimated search volume, PPC bid ranges, search trends, a relevancy score, and more.

The tool has fewer filters and metrics than Helium 10, which makes it less flexible and perhaps not a great fit for advanced sellers. However, its layout is very user-friendly, which makes it easy for beginners to get started.

To help track your keyword performance, Rank Tracker displays keyword trends and movement over time and can provide alerts when your organic rankings drop.

Jungle Scout’s Listing Builder uses a real-time optimization score that evaluates title length, keyword placement, and formatting as users type. It doesn’t use AI to write listings automatically like Helium 10’s tool, but it teaches sellers how to apply keywords strategically and understand what makes listings index properly on Amazon.

For users just starting out on Amazon, the integration between Keyword Scout, Rank Tracker, and Listing Builder offers a simple learn-by-doing experience. While advanced sellers may eventually outgrow Jungle Scout, its intuitive, easy-to-use design makes it one of the most approachable tools for mastering Amazon SEO fundamentals.

PPC & Advertising: Helium 10 vs Jungle Scout

If you’re selling on Amazon in 2025, you know that advertising has become a necessary evil. More than just a way to boost sales, ads are now essential for improving organic search rankings, launching new products, and building brand awareness. A great advertising tool can help you save time and increase your campaign’s efficiency. While there are other dedicated ad tools I personally prefer, both Helium 10 and Jungle Scout include features to help you manage your Amazon campaigns effectively.

Helium 10 Ads is a full campaign management platform. You can create campaigns with the help of AI, set up rules for bidding and budgets, harvest winning keywords, and schedule dayparting. The tool can recommend bid changes based on your targets, then apply them automatically, so you don’t need to babysit every keyword in your campaigns. It also ties into your research workflow, letting you move vetted terms into new campaigns in a couple of clicks.

If you also sell on Walmart Marketplace, Helium 10 Ads also supports that platform, which makes it convenient to manage all of your ad campaigns in one central location. This has been a big pro for me personally, as I’ve recently expanded one of my Amazon brands to Walmart. Being able to manage all my ads in one dashboard has been a great time-saver for my business.

Jungle Scout’s standard plans don’t offer the same support as Helium 10 when it comes to campaign management and optimization. Instead, they focus on clear reporting through Advertising Analytics. In this dashboard, you can get a clear view of your impressions, clicks, ACoS, and TACoS, plus easy-to-understand views that show where your ad spend is working. It can be particularly useful for spotting negative keyword ideas you can use to optimize your campaigns.

The downside is that all of your actual edits still happen in Seller Central, meaning you can’t directly edit your ad campaigns from inside Jungle Scout. For enterprise teams that need full automation, Jungle Scout’s Cobalt adds advanced controls as a separate plan, but it is not something that we will discuss here.

If you’re looking for true automation and campaign management, Helium 10 is clearly the winner in this category. However, if you’re happy with manually managing your own campaigns but would benefit from strong analytics, Jungle Scout might be the right choice for you.

AI & Automation: Helium 10 vs Jungle Scout

As someone who uses and tests a wide range of Amazon seller tools and software, it’s no secret that AI is the current trend in the industry. Everything from Amazon repricers to financial reporting now includes an AI component. Both Helium 10 and Jungle Scout are no exception, as each platform has begun adding more AI-driven features to enhance their existing tools and expand functionality.

Beyond its AI Listing Builder and AI Advertising tools, Helium 10 also includes several other tools with built-in AI and automation features. Refund Genie is an automated tool that runs in the background to find lost or damaged FBA inventory and generate reimbursement reports. The Profits Dashboard uses machine learning to identify unusual trends, such as shrinking margins or products that suddenly underperform. Even tools like Follow-Up and Inventory Protector use automation to handle tasks like sending review requests or setting limits to prevent coupon abuse.

Jungle Scout doesn’t offer as many automation features as Helium 10, but it does use AI to help guide decision-making. Its AI Assist chat feature helps new sellers navigate the platform by answering questions and providing guidance. The Review Analysis tool uses AI to evaluate buyer feedback and identify common themes or pain points you can address in your listings. Finally, the platform’s Profit Overview tools use machine learning to provide recommendations based on trends in your seller account.

This is another category where Helium 10 clearly comes out on top. The platform offers far more than Jungle Scout in terms of automation, and its AI features cover all the key use cases, including listing optimization and ad management. Jungle Scout’s AI Assist feature is helpful, but beyond that, there’s not much more it brings to the table in this area.

Additional Tools: Helium 10 vs Jungle Scout

While product and keyword research tools tend to be the most used, both platforms include a range of other features that can help you manage your business day-to-day. These extras often become the biggest time-savers by helping you save time on things like inventory management, profit tracking, review requests, and listing protection. Let’s break down some of the additional tools that both Helium 10 and Jungle Scout have to offer.

Helium 10 Additional Tools

Helium 10 currently includes over 40 powerful tools that cover areas like review management, automation, and analytics. Whether it’s protecting your listing with Inventory Alerts, creating automated email follow-ups, or forecasting your upcoming inventory needs, Helium 10 has got you covered.

Jungle Scout Additional Tools

Jungle Scout doesn’t offer as many tools as Helium 10, but the platform still covers all the major categories most sellers care about. These include a Supplier Database to help sellers find verified private-label suppliers, an Inventory Manager for optimizing stock levels and setting reorder alerts, and a browser extension that lets users research and validate product ideas directly on Amazon.

Customer Support: Helium 10 vs Jungle Scout

While it’s not as popular to talk about, getting fast, reliable support matters a lot when you’re running an Amazon business. Both Helium 10 and Jungle Scout offer courses, tutorials, and 24/7 chat support for users, but where each platform excels tends to differ.

Jungle Scout has earned a great reputation for reliable, friendly, and quick responses. It currently has a 4.6 out of 5 on Trustpilot, with most reviews praising its support team for their fast response times, clear explanations, and detailed troubleshooting. They also have a dedicated help site full of articles, guides, and troubleshooting tips. For even more information, you can check out their YouTube channel, where you’ll find in-depth tutorials on how to use every tool that Jungle Scout offers.

Helium 10 also excels when it comes to educational resources. The platform has a highly active YouTube channel with hundreds of tutorials and guides, a podcast, and a dedicated online help center. Its Freedom Ticket course, included with every paid plan, teaches users the fundamentals of selling on Amazon and how to apply Helium 10’s tools in their own businesses.

Where Helium 10 falls a bit behind Jungle Scout is in its customer service. Although reviews have improved over time, the platform still receives mixed feedback, with an average Trustpilot rating of 2.8 out of 5. From reading these reviews myself, the most common complaints involve auto-renewal issues, refund difficulties, and slow response times to customer inquiries.

My verdict is that if your main focus is on learning resources, both Helium 10 and Jungle Scout pass with flying colors. However, if you’re more concerned about dependable customer service and flexible payment management, Jungle Scout is the clear winner with its “cancel anytime” policy and best-in-class customer support.

Frequently Asked Questions (FAQs)

Which Amazon Seller Tool Should You Choose in 2025?

Choosing between Jungle Scout and Helium 10 mostly comes down to your experience level and what you need right now. Jungle Scout gives you a clear, beginner-friendly path to find and validate products, understand your numbers, and launch your business. It’s user-friendly, affordable, and helps you focus on the fundamentals without getting overwhelmed.

Helium 10, meanwhile, offers more flexibility and features for sellers who already understand the basics and want more fine-tuned control through advanced filters, metrics, and customization.

At the end of the day, there’s no single “right” choice. Both Helium 10 and Jungle Scout are two of the best tools for Amazon sellers, and you can absolutely build a successful business with either one. What matters most is choosing the platform that helps you move forward with confidence and continue growing your business.