Running a successful Amazon business in 2025 is more than just listing products and hoping for sales. It’s about understanding every aspect of your performance, sales trends, advertising results, expenses, and more. That’s where Amazon analytics tools come in.
With the right tool, you can uncover insights that help you optimize your listings, improve ad campaigns, and track important metrics all in one place. But finding the right analytics software can be overwhelming, with so many options available.
To save you time and hassle, I’ve reviewed dozens of analytics tools designed for Amazon sellers. After thorough testing and analysis, these are the seven tools I believe offer the best features, usability, and value for sellers this year.
The 7 best Amazon analytics tools
- Sellerboard for the best overall Amazon analytics tool
- Helium10 for analytics and a robust software suite
- Sellerise for a finance-focused multi-purpose tool
- Shopkeeper for multi-platform sellers
- SellerMobile for mobile-first sellers
- Jungle Scout for new sellers
- Scale Insights for PPC analytics and optimization
What makes the best Amazon analytics tool?
Since Amazon analytics tools can fall into distinct categories, nailing down what makes them great is a little complicated. To score them as objectively as possible, I reviewed dozens of products and whittled down a list of quality criteria that could apply to any category.
- All-in-One Analytics: Analytics go beyond just tracking profits and expenses. We chose tools that offer insights into products, inventory, keywords, advertising, and your overall business performance.
- User-Friendly Design: With so many things to focus on, it’s important that your analytics tool is easy to navigate. A streamlined design presents the most important information up front, optimizing your workflow and saving you time.
- Exceptional Customer Support: Reliable support is a must for any tool we review. Whether you’re learning to use the software or need help with a billing issue, responsive and helpful customer service makes all the difference.
- Value: The best tools balance cost with features, offering excellent value for their price. Whether you’re a new seller on a tight budget or scaling your business, it’s important to choose a tool that fits your needs without overpaying for features you won’t use.
- Accuracy: Without accurate data, an analytics tool is useless. For our list, we selected tools with proven track records that use Amazon’s API for the most accurate, up-to-date information
Your quick guide to the best Amazon analytics tools
| Best For | Key Feature | Pricing | |
| Sellerboard | Budget-friendly analytics | Excellent UI, highly customizable | Starts at $19/month |
| Helium 10 | An all-in-one toolkit | Over 20+ Amazon seller tools | Starts at $39/month |
| Sellerise | Advanced analytics | Range of unique finance-focused tools | Starts at $20/month |
| Shopkeeper | Multi-platform sellers | Most integrations of any analytics tool | Starts at $20/month |
| SellerMobile | Mobile-first sellers | Excellent mobile app with in-depth analytics | Starts at $20/month |
| Jungle Scout | New sellers | First-class customer service. Easy-to-use | Starts at $49/month |
| Scale Insights | PPC analysis | Create, automate, and analyze PPC campaigns | Starts at $78/month |
Best Overall Amazon Analytics Tool
Sellerboard
Sellerboard Pros:
- Very easy to use / Excellent UI
- Highly customizable
- Affordable pricing
Sellerboard Cons:
- Limited learning resources
Sellerboard earns its reputation as the “Best Overall Amazon Analytics Tool” with an unbeatable mix of simplicity, customization, and affordability. Whether you’re a seasoned seller or just starting, Sellerboard streamlines your financial tracking and makes managing your Amazon business a breeze.
One of Sellerboard’s standout features is its UI, which is fully customizable and puts your most important information front and center. The dashboard is very intuitive and easy to use. You can quickly show or hide information depending on your needs, and the profit and expense breakdowns are very easy to read.
More than just analytics, Sellerboard also includes tools for inventory planning, PPC analysis, FBA reimbursement, review automation (compliant with TOS), and a customizable alerts page.
The only issue we have with Sellerboard is the lack of online learning resources compared to some of its competitors. However, with an excellent 4.7/5 score on Trustpilot, the platform clearly has excellent customer support to help you with any possible issues.
With its powerful toolkit, intuitive design, and budget-friendly pricing, Sellerboard is our top pick for the best overall Amazon analytics tool.
Free Trial: Sellerboard offers a 1-month free trial; no credit card is required
Pricing: Starts at $19/month for up to 3000 monthly orders.
Best All-in-One Tool for Amazon Analytics
Helium 10
Helium 10 Pros:
- 20+ tools for all aspects of your Amazon business
- Very user-friendly design
- In-depth sales, keyword, and competitor analytics
Helium 10 Cons:
- Premium pricing
One of the most popular tools on the market, Helium 10 is an all-in-one software with dedicated tools to help manage every part of your Amazon business. With over 4 million users, the platform includes tools for everything from product research to keyword analysis, inventory management, and much more.
Helium 10’s dedicated analytics tool called “Profits” includes integrations with both Seller Central and Amazon Advertising to accurately track both PPC and organic sales data. The dashboard is fully customizable using a variety of widgets that can be swapped out depending on your preferences.
Their analytics software also offers restock suggestions, refund analytics, and a unique heat map. The heat map has two modes, one that allows you to see the exact locations of your FBA inventory and the other to track the locations where most of your sales are coming from.
The only drawback to Helium 10 is the pricing plans. While the starter plan costs $39/month, it offers limited features, so most sellers will need the Platinum plan at $99/month to make the most of the platform.
If you are looking for a tool exclusively for Amazon analytics, we recommend going with more affordable options like Sellerboard or Sellerise. However, if you are in the market for an all-in-one tool that includes analytics software, Helium 10 is an excellent choice.
Free Trial: Helium 10 does not offer a free trial. However, you are able to create a free account with limited access to some premium tools.
Pricing: Starts at $39/month with limited tools. Additional plans are the Platinum plan at $99/month and the Diamond plan at $279/month.
Best Multi-Purpose Analytics Tool
Sellerise
Sellerise Pros:
- Wide range of analytics and finance tools
- Includes an excellent FBA reimbursement tool
- Exceptional customer service and help resources
Sellerise Cons:
- Their Keyword tool has limited functionality
Sellerise stands out as a versatile platform designed to streamline your Amazon business. With its wide range of analytics, finance tools, and exceptional customer support, it’s a solid choice for sellers who want an easy-to-use, multi-purpose analytics tool.
Their dashboard stands out for its excellent design, featuring charts for key metrics like product sales, net profits, and margins. It is very easy to compare your numbers with previous periods or select custom date ranges for each graph. In my opinion, it is a toss-up between SellerBoard and Sellerise for the best dashboard on our list.
Among the many other tools Sellerise offers, its FBA reimbursement tool stands out for its ease of use and effectiveness. In less than a minute Sellerise can find out how much Amazon owes you for lost or damaged inventory and automatically file a case for you. This tool is very popular with users and many of their 5-star reviews on Trustpilot specifically mention how useful this tool is.
In total, Sellerise includes around 15 different Amazon tools, including a profit and loss chart, ABC analysis, a PPC dashboard, a review dashboard, and a keyword research tool. Although there are better keyword tools on the market, it is a nice feature to include for a single monthly price.
Overall, we highly recommend Sellerise to any sellers looking for an all-in-one Amazon tool with a focus on finance and analytics.
Free Trial: Sellerise offers a 7-day free trial with no credit card required.
Pricing: Starts at $19.99/month for up to 1000 orders.
Best Mobile App for On-the-Go Analytics
SellerMobile
SellerMobile Pros:
- Excellent mobile app
- Includes additional tools like a repricer and review automation
- PPC, inventory, and sales analytics
SellerMobile Cons:
- No alerts or notifications with their budget-friendly plans
Sellermobile is a multipurpose Amazon analytics tool ideal for on-the-go sellers. While the software includes a range of unique tools, the Sellermobile app stands out for just how many features are included in a mobile application.
Like many of the tools on our list, SellerMobile offers a widget-based dashboard with metrics such as recent orders, best sellers, worst sellers, FBA shipments, and more. The data is easy to read with custom date ranges that cover up to two years of your sales history and the ability to compare any metric with the previous period, month, quarter, year, or a custom date range.
Additionally, SellerMobile includes tools for review automation, inventory forecasting, PPC analysis, customizable alerts, a repricer, and shipping label generation.
Pricing starts at $19.99/month with their Lite plan, although it only includes their desktop and mobile app along with the customizable dashboard. For some of their more advanced features users will need the subscribe to the “Start Plan” at $59.99/month.
Overall, SellerMobile is a great tool for mobile-first sellers looking to monitor their analytics on the go.
Free Trial: SellerMobile offers a 14-day free trial with no credit card required.
Pricing: Starts at $19.99/month with limited analytics tools. Additional plans are $59 and $99/month with additional features.
Best Analytics Tool for Multi-Platform Sellers
Shopkeeper
Shopkeeper Pros:
- Integrations with most major e-commerce platforms
- Affordable pricing model
- Very easy to use
Shopkeeper Cons:
- Fewer tools compared to other analytics software
- Customer service has mixed reviews
Shopkeeper is an Amazon analytics tool with more integrations than any other tool on our list. Excellent for multi-platform sellers, Shopkeeper works on most major e-commerce sites, including Amazon, eBay, Shopify, WooCommerce, and Walmart.
While not as optimal as some dashboards on our list, Shopkeeper’s main dashboard is easy to navigate and includes over 10 customizable widgets. These include: best sellers, profit, sales, inventory, PPC spending, and more. One of our favorite features is how clearly the software breaks down all 150+ Amazon fees with an easy-to-read chart.
Although it’s not as feature-rich as some of the other tools on our list, Shopkeeper does have a dedicated sales page with product-specific analytics and a customizable alert system to notify you of issues like low inventory, suppressed listings, and new seller feedback. The software also comes with integrations for popular accounting software like QuickBooks and Xero.
While not as feature-rich as some other entrants, Shopkeeper is a solid option for multi-platform sellers looking for affordable analytics software.
Free Trial: Shopkeeper offers a 14-day free trial with no credit card required.
Pricing: Starts at $20/month for up to 250 orders.
Best Amazon Analytics Tool for New Sellers
Jungle Scout
Jungle Scout Pros:
- 20+ tools for all aspects of your Amazon business
- Beginner-friendly design
- Excellent customer support
Jungle Scout Cons:
- Fairly expensive
- No analytics tools with their basic plan
With a score of 4.7/5 on Trustpilot and over 3,700 reviews, Jungle Scout stands out as one of the best-reviewed tools on our list. The multipurpose seller software offers a wide range of features, including product research, keyword analysis, review automation, and analytics.
While not as well-known as its keyword or product research tools, Jungle Scout’s analytics software is easy to use and offers all the key data you’d expect. The dashboard features two views: a company-wide view for a broad overview of your business, and a multi-product view for detailed analytics on specific products.
The software is very approachable for new users displaying the most important information up front without overwhelming you with complex charts or graphs. This makes it an excellent choice for new sellers or anyone looking to understand their business without unnecessary complexity.
What separates Jungle Scout from its competitors is its stellar reputation for customer support and the vast amount of learning resources available. The software has both a large blog of educational content and a YouTube channel with hundreds of tutorials for each of its tools.
While Jungle Scout may not be the best fit for those seeking a dedicated analytics tool, it shines as an all-in-one solution for Amazon sellers. For sellers looking for an easy-to-use, all-in-one solution, you can’t go wrong with Jungle Scout.
Free Trial: Jungle Scout does not offer a free trial. All plans include a 7-day money-back guarantee.
Pricing: Analytics are available with the Growth Accelerator plan at $79/month.
Best Amazon Analytics Tool for PPC
Scale Insights
Scale Insights Pros:
- In-depth sales and PPC analytics
- Includes restocking suggestions
- Flexible PPC automation options
Scale Insights Cons:
- Difficult learning curve
- Fairly expensive
Scale Insights is a PPC-focused analytics and automation tool that is ideal for larger, experienced sellers. Although it includes all of the important analytics tools you’ll need, its standout feature is the ability to create and fully automate Amazon PPC campaigns.
Using a series of customizable rules, Scale Insights can adjust bids, pause ads, remove keywords, alter budgets, negate keywords, and more. The software also includes a “Mass Campaign” feature that allows you to quickly launch and optimize new advertising campaigns.
Besides PPC, the software also includes a full suite of analytics tools, including a profit and loss chart, a sales distribution chart, and a units tab for product-level analytics. It provides all of the relevant metrics you’d want in an analytics tool, including sales, profits, ACOS, TACOS, promos, sessions, and much more. It is also fully customizable with custom date ranges and the ability to show and hide metrics with a single click.
The drawback to Scale Insights is the sometimes steep learning curve. Although there are presets available, it will take time to learn how to customize and optimize your PPC campaigns with the large number of rules, algorithms, and strategic objectives to choose from.
While it may not be a great fit for new sellers, Scale Insights is an excellent tool for larger businesses looking for an excellent PPC and analytics software.
Free Trial: Scale Insights offers a 30-day free trial with no credit card required.
Pricing: Starts at $78/month.
Frequently Asked Questions (FAQs)
Are there free Amazon analytics tools available?
Yes, Amazon offers free analytics tools through Seller Central under the “Brands” tab, known as Brand Analytics. These tools include features like demographic data, search term analysis, and product performance tracking, providing valuable insights at no additional cost to registered brand owners.
In order to access these tools, you must be part of the Amazon Brand Registry.
Do Amazon analytics tools comply with Amazon’s terms of service?
Yes, reputable Amazon analytics tools are designed to comply with Amazon’s Terms of Service (TOS). These tools use data that sellers already have access to within Seller Central and present it in a more user-friendly way.
Which Amazon analytics tools are best for beginners?
For beginners looking for a stand-alone analytics tool, we recommend SellerBoard. It has a very easy-to-use design and includes all the analytics tools you’ll need at a very affordable price.
If you’re looking for an all-in-one tool, we recommend Jungle Scout. Although the cost is slightly higher, for one monthly price, you will have a full set of tools that cover analytics, product research, keyword research, listing optimization, and more.
What is the best affordable Amazon analytics tool?
SellerBoard is an excellent Amazon analytics tool and is also the most affordable tool on our list. The starting plan is just $19/month for up to 3000 monthly sales.
How do I get the most out of my Amazon analytics tool?
No matter which analytics tool you choose, you will need to upload your cost of goods sold (COGS) and any off-Amazon expenses to get the most out of it.
While most of these tools integrate directly with your seller account, there is no way for them to account for additional expenses that occur outside of Amazon. By taking the time to input this information, you will get more accurate data and can gain a better understanding of your metrics.
How to Choose the Best Amazon Analytics Tool for Your Business
Choosing the right Amazon analytics tool can transform how you manage your business, but the best choice depends on your needs. Whether you’re new to selling and want an all-in-one solution like Jungle Scout, or you’re interested in dedicated software like SellerBoard or Sellerise, there’s an analytics tool for you.
Start by identifying your priorities. Do you need an all-in-one solution or a dedicated analytics tool? Also, remember that most tools come with a free trial. There’s no harm in trying several tools until you find one that sticks.
The right analytics tool won’t just track your data; it will empower you to make smarter decisions and grow your Amazon business. Which tool will you choose?
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Levi Adler is an experienced Amazon seller, e-commerce specialist, and the founder of Levi’s Toolbox. With over a decade in the trenches selling on Amazon and managing his own Shopify stores, Levi writes from his own experience. Sharing what worked, what flopped, and the strategies he wishes he’d known sooner. When he’s optimizing listings or managing ad campaigns, you’ll find Levi hitting mountain bike trails or hanging out with his two huskies, Emma and Scout.
